Merrell Named Footwear News Brand of the Year

Reflecting its innovation, expansion, leadership and positive impact on the footwear industry, Merrell has earned Footwear News Brand of the Year for 2007.
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Reflecting its innovation, expansion, leadership and positive impact on the footwear industry, Merrell has earned Footwear News Brand of the Year for 2007. The award was presented to Scott Sible, president of the Wolverine World Wide Outdoor Group, on December 4th at the Footwear News Achievement Awards Breakfast at the Four Seasons Restaurant in New York. Additionally, the December 3rd issue of Footwear News featured a story on Merrell and its accomplishments. Merrell was last awarded Outdoor Brand of the Year in 1999. Award winners are voted on by the Footwear News editorial staff.

“This award goes to the many people on our team that have been involved with the brand during the past twenty-six years and the retailers who have been our long-term partners,” said Sible. “With the passing of Jacques Lavertue, this award is bittersweet. He would be proud to see the footwear industry recognizing Merrell for its accomplishments.”

Merrell is celebrating its twenty-sixth anniversary as a global footwear brand, and the tenth year of its Jungle Moc, a style that established the aftersport category by infusing fashion into a market that had previously only been reserved for technical designs. In addition, Merrell Apparel, launched in fall 2007, is entering its second season.

“Merrell has successfully transitioned from core brand to outdoor lifestyle giant with great looking shoes that marry style with functionality. They continue to set the standard for the outdoor industry,” said Michael Atmore, editorial director of Footwear News.

Merrell® is a brand within the Outdoor Group, a division of Wolverine World Wide, Inc. The Outdoor Group also includes Sebago and Patagonia Footwear. Wolverine World Wide, Inc. is headquartered in Rockford, Michigan. The company's portfolio of highly-recognized brands includes: Bates®, Hush Puppies®, HYTEST®, Merrell®, Sebago and Wolverine®. The Company is also the exclusive footwear licensee of the following popular brands: CAT®, Harley-Davidson® and Patagonia® Footwear. The Company's products are carried by leading retailers in the U.S. and globally in nearly 180 countries. Merrell, 9341 Courtland Drive, Rockford, Mich. 49351. Phone: (800) 789-8586; Fax: (888) 746-3329.

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