Merrell Unlocks the Benefits of Connection with Launch of M-Connect

Taking the knowledge of ground feel and connection learned from Merrell Barefoot and blending it with 30 years of leading outdoor performance design, Merrell innovates with M-Connect Series for Spring 2013.
Author:
Updated:
Original:

Taking the knowledge of ground feel and connection learned from Merrell Barefoot and blending it with 30 years of leading outdoor performance design, Merrell innovates with M-Connect Series for Spring 2013. Through four key collections, M-Connect provides various outside athletic experiences through enhanced ground connection, a natural glove like fit and an overall fast, light and flexible design. The combination of these intuitive and tested M-Connect details take the benefits of minimal footwear to the next level through a matrix of performance solutions based on the needs of the user and the demands of the outside athletic activity – running, training, hiking or mixing it up. M-Connect perfectly reflects the Merrell mission to inspire the outside athlete in everyone through products that allow people to feel their surroundings.

Working with the University of Virginia's SPEED Performance Clinic and Motion Analysis Lab, Merrell tested the stability and traction of different designs to find the ideal blend of flexibility, stability and traction. Tests on the new multi-hike Merrell Proterra product line demonstrated that the greater surface contact the foot has with the ground while in motion, the greater the overall stability of the foot and body.

“Our experience with Barefoot taught us about connection and the benefits of a fast and responsive design,” said Craig Throne, vice president of global marketing at Merrell. “In the lab and on the trail we tested and applied these benefits across core categories unlocking this connection to our surroundings through a series of products that bring this instinctive design value across run, training, hiking and multi-sport activities. To date we have had a very positive reaction from key retail partners and are excited to bring M-Connect to the consumer.”

M-Connect Series includes four collections that are designed to enable ground connection but are built on different platforms based on activity – from Barefoot and Bare Access to Multi-Run with Mix Master and Multi-Hike with Proterra. All are built with agility in mind and range from zero to four-millimeter heel to toe drop and graded cushioning for enhanced ground response and necessary protection dependent on end-use and terrain.

Merrell Proterra is a brand new multi-hike collection that innovates with an agile approach to a traditional hiking product. The design combines Merrell's heritage performance with Merrell Barefoot learnings for fast, breathable and durable hiking shoes and boots. Proterra is built on a four millimeter drop and demonstrated to improve a person's stability through an outsole that enhances contact with the ground and a patent-pending upper that uses Stratafuseâ„¢ technology. Stratafuse injects the foot cage into the mesh upper, fusing it together for a lightweight fit, natural movement and incredible durability.

Additionally, Merrell Barefoot gets a major update with heightened ground feel and a new upper design for running and fitness. Bare Access also gets a design update with greater ground connection and upper design but maintains a minimally cushioned ride with eight millimeters of M Boundâ„¢ cushioning throughout. For multi-run activities, Mix Master sneakers are fast, flexible and light, and built on a four-millimeter drop for multi-tasking activities.

Merrell® is a brand within the Outdoor Group, a division of Wolverine World Wide, Inc. that also includes Chaco and Patagonia Footwear. Merrell believes in encouraging everyone to get outside, be active and have fun. The Brand's mission is to increase youth participation in the outside through causes like Outdoor Nation and national events like the Merrell Down and Dirty Mud Run Series. Wolverine World Wide, Inc. is headquartered in Rockford, Michigan. The company's portfolio of highly recognized brands includes: Bates®, Chaco, Cushe®, Hush Puppies®, Merrell®, Sebago® and Wolverine®. The Company is also the exclusive footwear licensee of the following popular brands: CAT®, Harley-Davidson® and Patagonia®. The Company's products are carried by leading retailers in the U.S. and globally in nearly 180 countries and territories. Merrell, 9341 Courtland Drive, Rockford, Mich. 49351. Phone: (800) 789-8586; Fax: (888) 746-3329. FACEBOOK www.facebook.com/merrell TWITTER: @merrelloutside.

Related

Merrell and Vibram Exclusively Collaborate in Merrell Barefoot

Merrell®, a leading outdoor footwear and apparel brand known for out-of-the-box comfort and versatility, and Vibram®, the world leader in advanced performance sole design and makers of the well known Five Fingers® barefoot concept, exclusively collaborate to create an outsole ...read more

Merrell Launches Industry First Barefoot Running Education Site

In tandem with its first barefoot collection of shoes hitting market, Merrell launches a new microsite, merrell.com/barefoot, the “go-to” resource on how to begin and train for barefoot running and adventure. As part of the launch, Merrell will introduce the Merrell Bareform ...read more

Merrell Trail and Pace Glove Win "Best Debut" in Runner's World

In its first introduction of barefoot running shoes, the Merrell Trail Glove for men and Pace Glove for women receive high honors as “Best Debut” in the Runner's World spring 2011 trail shoe guide. A “Best Debut” in the shoe guide points to a new release that received top ...read more

Chaco and Merrell Reorganize Sales Teams

Chaco and Merrell announced today the reorganization of their sales forces to drive brand-specific growth and enhance service to their retail partners. As Chaco develops its 4-season offerings with closed toe footwear its need for sales support and field services continues to ...read more

Merrell Debuts First and Free Barefoot Running Training Application

Continuing to focus on the importance of proper running form and technique with its launch of its barefoot shoes, Merrell introduces the first-ever barefoot running training and education application for the iPhone. The free and fun application takes enthusiasts on a forty-day ...read more

Second Annual Merrell Volleyball Tournament Comes to Outdoor Retailer

Get outside, spike, flip and connect at Outdoor Retailer Summer Market, in Merrell's second annual volleyball tournament during the Industry Party on August 4th from 6:00 p.m. – 8:00 p.m. The first seven brands to rally a team of six or more (the more the merrier but all teams ...read more

Merrell Pack Project Awards Grant Money to Get More People Outside

With the goal of getting more people outside and active, Merrell launched The Pack in June to connect outside athletes across the nation and provide them with tools to train and share their outside athletic goals to inspire others to participate. As part of the mission, Merrell ...read more

Merrell Rallies The Pack, a Community of Outside Athletes

With the goal of uniting outside athletes into a wildly active community, Merrell establishes The Pack, created to inspire and increase outdoor activity. The Pack mentality vigorously supports others in their athletic endeavors outdoors. Outside athletes can join the Pack at any ...read more

Merrell Partners with Mast General Store to Help Fight Hunger

Merrell, outdoor footwear and apparel brand, and Mast General Store are joining forces to help fight childhood hunger in local communities. For each pair of Merrell shoes purchased at Mast General Store October 14th through 31st, Merrell will fill a pack with food to feed a child ...read more