Chaco and Merrell Reorganize Sales Teams

Chaco and Merrell announced today the reorganization of their sales forces to drive brand-specific growth and enhance service to their retail partners.
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Chaco and Merrell announced today the reorganization of their sales forces to drive brand-specific growth and enhance service to their retail partners. As Chaco develops its 4-season offerings with closed toe footwear its need for sales support and field services continues to expand. Similarly, Merrell's strong growth across all of its products lines, and especially with its Barefoot collection, demands a higher level of focus from a dedicated sales team.

As a result, Chaco has hired a new group of experienced and respected sales agencies to represent Chaco across the United States. Merrell Footwear will retain its current sales force. The Merrell Apparel sales team will be unchanged.

“The reorganization of our sales teams is very exciting for both Chaco and Merrell, both of whom have significant momentum in the market,” said Jim Zwiers, President of Wolverine Worldwide's Outdoor Group that includes the Chaco, Merrell and Patagonia Footwear brands. “While both brands will benefit from this move, the real winners are our retail partners. We're now better positioned than ever to deliver sales service that is truly best-in-class.”

The following sales agencies will now represent Chaco: Mountain Source (Rockies); Yukon Trading Company (Northwest); Outdoor Resources Group (Mid Atlantic); Outdoor Sports Marketing (Southeast); Sullivan-Bishop Agency (South Central); Waypoint Sales and Training (Great Lakes); Jim Holton Sales Group Ltd. (Midwest); and Up East Sales (Northeast). Agencies for the Western territory will be named shortly.



Born on the river in 1989, Chaco provides a pure connection to a lifetime of adventure. What started as a sandal for river guides has evolved into sandal, shoe and boot designs offering Chaco accessibility to every day adventures for all types of people. All Chaco footwear features the LUVSEATâ„¢, a contoured platform that ensures a supported, properly aligned and comfortable stride for any activity. As a result, the American Podiatric Medical Association (APMA) has awarded the Seal of Acceptance to many Chaco footwear styles. The APMA Seal is intended to raise awareness by identifying products of exceptional quality that are manufactured with comfort, health and safety in mind. Simply put, Chaco is fit for adventure. Chaco is a part of Wolverine Worldwide's Outdoor Group that also includes Merrell and Patagonia Footwear. Chaco, 9341 Courtland Drive NE, Rockford, Mich. 49351. Phone: (888) 637-7001; Fax: (800) 862-6230. www.chacos.com, Facebook: Chacos, Twitter: Chacousa.

Merrell's mission is to inspire the outdoor athlete in everyone by aligning its “Let's Get Outside” brand to increase outdoor participation with running and adventure races, festivals and other community events to increase outdoor participation. By partnering with events such as the Oyster Racing Series, the Down & Dirty Mud Run, the Naked Foot 5K, Outdoor Nation, food and wine festivals and the Mountain Jam Music Festival, all representing a similar inclusive outdoor ethos, Merrell is working to inspire more people to get outside and live outdoor lifestyles. Once you're out there, Merrell provides the shoes and clothing to keep you going in full comfort and performance. Merrell is also a partner and proud supporter of our Public Lands through its affiliations with the American Hiking Society, National Trails Day and National Parks Foundation. These synergized partnerships aim to make our natural playgrounds more visible and accessible in an effort to inspire more people to get outside and enjoy their natural resources. Merrell is part of Wolverine Worldwide's Outdoor Group that also includes Chaco and Patagonia Footwear. Phone: (800) 288-3124. FACEBOOK http://www.facebook.com/#!/merrell?ref=nf. TWITTER: @merrelloutside.

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