Merrell Footwear Named 2007 Outdoor Footwear Brand of the Year

In recognition of its steady success and first class customer service, Footwear Plus named Merrell the 2007 Outdoor Brand of the Year for the fifth consecutive year.
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In recognition of its steady success and first class customer service, Footwear Plus named Merrell the 2007 Outdoor Brand of the Year for the fifth consecutive year. Thousands of retailers vote on the design excellence of outdoor footwear brands. The awards were presented on February 1st during the first day of the World Shoe Association trade show (WSA) in Las Vegas, the largest footwear trade show in the U.S.

“It is an honor to be recognized as the outdoor brand of the year for five consecutive years,” said Keith Anderson, director of marketing for Merrell. “Not only does this speak to Merrell's credibility as a leading outdoor performance footwear brand, but also, it emphasizes consumers' appreciation of our growing line of on-trend products that deliver comfort and style.”

“For the fifth straight year, Merrell has won the Plus Award for design excellence in the outdoor category,” said Greg Dutter, editorial director of Footwear Plus. “Retailers recognize the brand's ability to deliver trend-setting designs coupled with ground-breaking performance features on a consistent basis. Merrell is at the forefront of the increasingly popular outdoor category, which has evolved into multi-purpose, go-anywhere types of shoes where function and fashion are equally important design components.”

The eighth annual Plus Awards are presented by Footwear Plus, the industry's leading business-to-business magazine, and sponsored by Gore-Tex® Footwear and OrthoLite Comfort Insoles.

Merrell® is a brand of the division of Wolverine World Wide, Inc. Outdoor Group that also includes Sebago and Patagonia Footwear. Wolverine World Wide, Inc. is headquartered in Rockford, Michigan. The company's portfolio of highly-recognized brands includes: Bates®, Hush Puppies®, HYTEST®, Merrell®, Patagonia Footwear, Sebago and Wolverine®. The Company is also the exclusive footwear licensee of the following popular brands: CAT®, Coleman®, Harley-Davidson®, Patagonia® and Stanley®. The Company's products are carried by leading retailers in the U.S. and globally in over 140 countries. Merrell, 9341 Courtland Drive, Rockford, Mich. 49351. Phone: (800) 789-8586; Fax: (888) 746-3329.

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