Chaco Launches Made in the USA Custom Sandal Program

Responding to the extraordinary emotional connection its consumers have with the brand, Chaco launches MyChacos, a one-of-a-kind “Made in the USA” custom sandal program.
Author:
Updated:
Original:

Responding to the extraordinary emotional connection its consumers have with the brand, Chaco launches MyChacos, a one-of-a-kind “Made in the USA” custom sandal program. Over the past two decades, Chaco has developed a loyal and active community of fans affectionately called “Chaconians.” In response to these supporters' desires for unique webbing and color options, Chaco has created a place for them to build and personalize their own pair of Chaco sandals. The new website, www.mychacos.com, offers deep customization with nine dimensions of color, material, and sole choices to create tens of millions of possibilities.

“Chaconians develop a strong relationship with their Chacos and passionately share their stories with us,” said Colin Butts, marketing manager at Chacos. “We wanted to provide them with an even closer link to the brand by allowing them to design their very own pair. Through MyChacos, we see an opportunity to engage our community at a very personal level by providing them with an unparalleled and interactive brand experience.”

MyChacos offers a full product design experience, putting the consumer in the creative driver's seat from start to finish. Chaconians build and personalize all aspects of their sandals by selecting sole pattern, webbing design (over 100 to select from), stitching and buckle colors, and logo placement, among other options. Consumers can watch the entire sandal come to life as their choices are reflected on-screen immediately. They may even design on-the-go as the system operates on many mobile phone and tablet devices. All MyChacos products are built on the renowned Z-platform known for its versatility, durability, and long-term comfort for any adventure. MyChacos cost $125 and typically ship within 3-5 days of ordering.

The ReChaco team, Chaco's on-site warranty and repair group based in Rockford, Michigan, will build each pair of MyChacos sandals. Because the domestic value of labor and materials of each custom pair exceeds 89 percent, they will be labeled “Made in the USA.” An integral part of the brand for over 10 years, ReChaco mends customer's well-worn sandals and in 2011 made their 25,000th repair under Wolverine Worldwide ownership. All MyChacos sandals can be re-webbed and resoled in the future, extending the life of the precious personalized sandals; and they are covered under Chaco's lifetime guarantee against material and workmanship defects.

Born on the river in 1989, Chaco is authentic outdoor footwear that inspires a lifetime of true adventure. What started as a sandal for river guides has evolved into sandal, shoe and boot designs that offer Chaco's uncompromised support no matter where you roam. All Chaco footwear features the LUVSEATâ„¢, a uniquely contoured platform that properly aligns and supports your foot and body to enable a lifetime of true adventure. As a result, the American Podiatric Medical Association (APMA) has awarded the Seal of Acceptance to many Chaco footwear styles. The APMA Seal is intended to raise awareness by identifying products of exceptional quality that are manufactured with comfort, health and safety in mind. Simply put, Chaco is fit for adventure. Chaco is a part of Wolverine Worldwide's Outdoor Group that also includes Merrell and Patagonia Footwear. Chaco, 9341 Courtland Drive NE, Rockford, Mich. 49351. Phone: (888) 637-7001; Fax: (800) 862-6230. www.chacos.com, Facebook: Chacos, Twitter: Chacousa.

Related

Chaco's ReChaco Team Repairs 10,000th Pair of Sandals

Chaco's beloved ReChaco program, known as the spa that breathes new life into sandals, repairs the 10,000th pair of sandals to date this year. Based in Rockford, Michigan, ReChaco has 12 year-round employees including a four-person call center. During the busy season (when 700 ...read more

Chaco Custom Sandal Sales Raise Money for Access

Continuing their role as a leader in raisingenvironmental awareness and access, Chaco footwear, in conjunction with RockCreek Outfitters and Alabama Outdoors, recently raised over $4,200 for theSoutheastern Climbers' Coalition and the Carolina Climbers' Coalition. Thefunds were ...read more

Chaco Preserves 20,000 Pairs of Sandals in Seven Months

Rockford, MICH (January 2011) – Entering a new year and a new chapter in environmental awareness, Chaco’s popular ReChaco program, known for giving sandals (and now shoes) a second life, has reached another large milestone with its 20,000th repair, since moving to Wolverine World ...read more

RockCreek.com and Chaco Raise Funds for Access with Custom Sandals

Long recognized as major contributors to environmental and outdoor causes, Chaco and Rock Creek Outfitters announce today that they will offer custom Chaco Performance Sandals for purchase during the 2006 Triple Crown Bouldering Series in effort to raise funds to help secure ...read more

Chaco and Merrell Reorganize Sales Teams

Chaco and Merrell announced today the reorganization of their sales forces to drive brand-specific growth and enhance service to their retail partners. As Chaco develops its 4-season offerings with closed toe footwear its need for sales support and field services continues to ...read more

Rock/Creek Outfitters Launches Chaco Recycled Shoe Program

Rock/Creek Outfitters and footwear manufacturer, Chaco, Inc., announce this week's launch of the Chaco Recycled Shoe Program. Rock/Creek, a Chattanooga-based outdoor retailer, is inviting customers to trade in any used (but clean) pair of shoes, boots, or sandals for a 20% ...read more

CustomFlip2_Rockford_Brown-4213[9]

Chaco Adds Custom Flips To MyChacos Personalization Program

ROCKFORD, Mich. (November 30, 2015) – In 2012, Chaco introduced its successful MyChacos custom footwear program, empowering consumers to create their own unique designs of the iconic Z sandal. Today, the market leader in performance sandals is expanding its personalization ...read more

Merrell and Chaco Announce Key Promotions

Continuing to develop and leverage the talents of their internal teams, Merrell and Chaco promote key team members reemphasizing best-in-class service for customers. Chaco will get two dedicated sales managers while Merrell will continue its commitment to outdoor specialty ...read more

New Executives Appointed to Accelerate Growth of Merrell and Chaco

Wolverine World Wide's (NYSE: WWW) Outdoor Group today announced two key executive appointments to drive strategic growth for Merrell and Chaco. Seth Cobb has been named Vice President and General Manager of Merrell and Chip Coe will serve as Vice President and General Manager of ...read more