Natasha Lucero

FARMINGDALE, N.Y., (Oct. 17, 2018) - BEDGEAR®, the fast-growth PERFORMANCE® lifestyle brand, recently announced a multi-year partnership as the Official Pillow and Mattress Partner of the TCS New York City Marathon, starting with their return to this year's race taking place on ...read more

SANTA ANA, Calif. (Oct. 9, 2018) – QALO, the brand behind the functional wedding ring worn by the likes of Dale Earnhardt Jr. and Steph Curry, is pleased to introduce The Companion Collection, a line of personalized dog identification tags and handmade dog beds. “At QALO, we ...read more

FARMINGDALE, N.Y., September 26, 2018 - BEDGEAR®, the fast-growth PERFORMANCE® lifestyle brand, announces the M3® Launchpad, the first modular mattress, designed to evolve with changing sleep patterns, physical conditions and seasons. The pinnacle of the company’s best- selling ...read more

SANTA ANA, Calif. (Aug. 14, 2018) – QALO, the brand behind the functional wedding ring worn by everyone from Dale Earnhardt Jr. to Steph Curry, is pleased to announce the expansion of its brand story and product line with the introduction of personalizable teething ...read more

FARMINGDALE, N.Y. (July 18, 2018) – BEDGEAR, the PERFORMANCE lifestyle brand behind the personalized fit Performance Sleep System – announced today that it has partnered with leading active lifestyle agency Backbone Media to drive its public relations efforts.BEDGEAR founder and ...read more

IRVINE, CALIF. - February 21, 2018 5.11 Tactical®, the world’s leading innovator of purpose-built gear, is proud to announce the extension of its sponsorship of the CrossFit Games for the next three years, running through 2020. 5.11® will continue as The Official Sponsor for the ...read more

Brings Abom's total number of patents to 19 Portland, Ore. - June 29, 2017 Abom, Inc., manufacturer of the world’s first anti-fogging, heated goggles, announces an update to its intellectual property (IP) holdings. The U.S. Patent Office recently awarded Abom patent number ...read more

(Vancouver, BRITISH COLUMBIA) July 21, 2016 – RYU Apparel Inc. (RYU), a Vancouver-based, tailored, technical urban athletic apparel brand for men and women, announced today that it is teaming up with Backbone Media to drive public relations in North America.Designed “for athletes ...read more

July 14, 2016 (ROCKFORD, Mich.) – With a passionate customer base, especially among Millennials, Chaco has firmly established itself as the best-selling sport sandal brand at specialty retail. For Spring 2017, the brand is broadening its offering with a collection of premium ...read more

ROCKFORD, Mich. (November 30, 2015) – In 2012, Chaco introduced its successful MyChacos custom footwear program, empowering consumers to create their own unique designs of the iconic Z sandal. Today, the market leader in performance sandals is expanding its personalization ...read more

(ROCKFORD, Mich.) – Over 25 years ago, a former river guide introduced the Chaco Z sandal, a revolutionary design that soon became the footwear of choice for adventurers worldwide and helped make Chaco one of the most iconic outdoor footwear brands. For Spring 2016, Chaco is ...read more

June 16, 2015 (ROCKFORD, Mich.) – Chaco is opening its first-ever pop-up retail store in Chicago in concert with the Grateful Dead’s Fare Thee Well shows at Soldier Field. The store will open at Timbuk2’s Bucktown location, June 22-July 6, and will feature the brand’s ...read more

May 14, 2015 (Portland, Ore.) – Abom, Inc. (Abom), which already possesses three U.S. patents for its award-winning, fog-free sports goggles, just filed its 29th patent application entitled: Goggle with Easily Interchangeable Lens that is Adaptable for Heating to Prevent Fogging. ...read more

ROCKFORD, Mich. (May 7, 2015) – Following the overwhelming success of last year’s inaugural event, the Chaco Fit for Adventure Tour kicks off its second run at theDominion Riverrock festival in Richmond, Virginia, May 15-17. During this year’s tour, each stop will showcase a ...read more