Merrell Debuts First and Free Barefoot Running Training Application

Merrell introduces the first-ever barefoot running training and education application for the iPhone. The free and fun application takes enthusiasts on a forty-day adventure into the world of barefoot form.
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Continuing to focus on the importance of proper running form and technique with its launch of its barefoot shoes, Merrell introduces the first-ever barefoot running training and education application for the iPhone. The free and fun application takes enthusiasts on a forty-day adventure into the world of barefoot form. From posture tips, body alignment and barefoot walking, the ultimate challenge for barefoot newbies will end with a 1.5 mile barefoot run. Barefoot enthusiasts are invited to download the free application and start the barefoot challenge at http://itunes.apple.com/us/app/go-barefoot/id421390163?mt=8&ls=1.This app dovetails with Merrell's Bareform Training Technique that incorporates proper running form, body strengthening and a flexibility regime for top condition training. For further information on technique, training and form of barefoot adventure visit Merrell's comprehensive barefoot education site www.merrell.com/barefoot.

“Our forty day training and education app is built to help those that want to start barefoot running and adventure in a safe, fun and easy way,” said Craig Throne, vice president of global marketing at Merrell. “An added bonus are iTunes mixes that allow people to literally run to the beat of their own feet by matching foot landing with a 180 beat per minute cadence of natural form running. We hope all of the educational and training tools we build will emphasize the fun of barefoot adventure and getting outside for people of all athletic abilities.”

Designed in collaboration with Resource Interactive, a Columbus-based independent digital marketing agency, the application will be a mix of four training intervals to instruct on the natural way to run, with a midfoot to forefoot landing, and aids in developing ankle, knee and hip stability to promote good movement. The application will also host a Merrell Barefoot iTunes mix that is based on the 180 beat-per-minute cadence of a natural running stride.

Merrell® is a brand within the Outdoor Group, a division of Wolverine World Wide, Inc. that also includes Chaco and Patagonia Footwear. Merrell believes in encouraging everyone to get outside, be active and have fun, and is the largest outdoor brand partner of the National Park Foundation. Wolverine World Wide, Inc. is headquartered in Rockford, Michigan. The company's portfolio of highly-recognized brands includes: Bates®, Chaco, Cushe®, Hush Puppies®, Merrell®, Sebago® and Wolverine®. The Company is also the exclusive footwear licensee of the following popular brands: CAT®, Harley-Davidson® and Patagonia®. The Company's products are carried by leading retailers in the U.S. and globally in nearly 190 countries and territories. Merrell, 9341 Courtland Drive, Rockford, Mich. 49351. Phone: (800) 789-8586; Fax: (888) 746-3329. FACEBOOK www.facebook.com/merrell TWITTER: @merrelloutside.

Resource Interactive is one of the nation's top-rated independent digital marketing agencies – named No. 4 on Ad Age's A-list of top agencies in 2010. With offices in Columbus, Cincinnati and Palo Alto, the firm leads Fortune 500 companies and helps them capitalize on today's digital economy, creating consumer experiences that drive sales for reputable brands. Now in its 30th year, Resource is the largest women-owned agency in the nation. Clients include Procter & Gamble, Hewlett-Packard, Victoria's Secret, Sherwin-Williams, and Nestlé. For more information, visit us at www.resource.com or on Facebook (www.facebook.com/resourceinteractive) or Twitter (@resource).

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