Merrell Introduces Watch & Win Sweepstakes to Promote Primal Quest

Supporting the broadcast premiere of Primal Quest, an adventure race, on ESPN2 (October 10-12) and on ABC (Oct. 14), Merrell created a Watch & Win sweepstakes at

Supporting the broadcast premiere of Primal Quest, an adventure race, on ESPN2 (October 10-12) and on ABC (Oct. 14), Merrell created a Watch & Win sweepstakes. The sweepstakes gives away 50 pairs of the Merrell Overdrive (10 pairs per episode) to consumers who log onto In addition, Merrell will be running two 30-second spots during three of the four ESPN2 broadcasts and one 30-second spot during the ABC broadcast.

The broadcast premiere of Primal Quest will air on ESPN2 on October 9 – 12 at 7:30 p.m. EST. The Finale will air on ABC October 14th at 2:00 p.m. EST.

Merrell® is a brand of the division of Wolverine World Wide, Inc. Outdoor Group that also includes Sebago and Patagonia Footwear. Wolverine World Wide, Inc. is headquartered in Rockford, Michigan. The company's portfolio of highly-recognized brands includes: Bates®, Hush Puppies®, HYTEST®, Merrell®, Patagonia Footwear, Sebago and Wolverine®. The Company is also the exclusive footwear licensee of the following popular brands: CAT®, Coleman®, Harley-Davidson®, Patagonia® and Stanley®. The Company's products are carried by leading retailers in the U.S. and globally in over 140 countries. Merrell, 9341 Courtland Drive, Rockford, Mich. 49351. Phone: (800) 789-8586; Fax: (888) 746-3329.


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