Massey’s Professional Outfitters’ Advertising Campaign Wins Gold

Massey’s Professional Outfitters teamed with Keating Magee Advertising were awarded with the highest medal honor for a full color advertising campaign at the New Orleans ADDY Awards held on March 2, 2007.
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Massey's print advertising campaign entitled, We're Out There, features actual store employees partaking in their favorite adventure sport while performing daily retail responsibilities. The eye catching and inventive ads individually received one gold and two silver awards in addition to the overall campaign gold.

“We are excited to have received such an honor. We are proud of our advertising campaign because it highlights the knowledge and experience of our employees. We are able to provide exceptional service to our customers, because our staff is out there using the gear on rivers, slopes, mountains, and trails.” said shopkeeper, Mike Massey, “I feel that the campaign accurately depicts the personality of our company.”


Massey's Professional Outfitters was founded in 1972 and specializes in full service outfitting for all types of adventure travel. Massey's operates 3 Louisiana locations, each stocked with an unrivalled selection of gear and clothing for skiing, snowboarding, canoeing, kayaking, hiking, backpacking, and world travel. Our professional staff, which consists almost entirely of outdoor enthusiasts, has outfitted tens of thousands of customers over the course of three generations. The philosophy to sell only the highest quality merchandise from top manufacturers and consistently provide first class service to everyone has earned a loyal following that continues to grow daily. Visit us online at www.masseys.net. Locations include Metairie, Baton Rouge and Covington.

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