Mike Massey is the 3rd generation owner of Massey's Outfitters, a specialty outdoor retailer with three locations in Louisiana. Massey is also the founder of Locally, an online platform that connects brands to local brick and mortar retail shops.
Just a decade ago, local retailers were the biggest influencers of a shopper's path to purchase. But, just like most other industries—from airlines and hotels to restaurants and even schools‑changing consumer behavior has dramatically upended everything we all knew about how ...read more
Massey's print advertising campaign entitled, We're Out There, features actual store employees partaking in their favorite adventure sport while performing daily retail responsibilities. The eye catching and inventive ads individually received one gold and two silver awards in ...read more
New Orleans, La.- September 6, 2006- Massey's Professional Outfitters and ExOfficio teamed up for the one year anniversary of Katrina to promote the release of â€œHurricane on the Bayouâ€ appearing in the Entergy IMAX theatre. The movie was released to the public in New Orleans ...read more