LOWA Partners with AMC and Joe Dodge Lodge on Demo Program

LOWA Boots has partnered with the Appalachian Mountain Club (AMC) to open a Demo Center at the Joe Dodge Lodge in Pinkahm Notch, New Hampshire.
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LOWA Boots has partnered with the Appalachian Mountain Club (AMC) to open a Demo Center at the Joe Dodge Lodge in Pinkham Notch, New Hampshire. Hikers will be able to enjoy a day in LOWA boots at no charge and asked to fill out a questionnaire at the end of their hike. The program officially started on July 6 and will continue through Columbus Day weekend.

“The Demo Center will allow consumers to try at no charge before they buy,” commented Peter Sachs, general manager of LOWA in the U.S. “Our goal is to help potential customers realize the benefit of top quality footwear designed specifically for the terrain as opposed to everyday-casual or basketball-type shoes frequently seen on the trails. Hikers will have more fun, enjoy better support and comfort and thus be inspired to continue enjoying the outdoors.”

Lodge employees received training from LOWA so that they are prepared to help hikers choose between six different models, including two for juniors. The goal for both LOWA and the Joe Dodge Lodge is to convert as many as possible into LOWA aficionados and at the same time provide a service to AMC members and lodge guests. A network of nearby trails offers miles of hiking.

LOWA Boots LLC, with headquarters in Stamford, Connecticut, is a partnership with LOWA Sportschuhe Gmbh founded in 1923 and based in Jetzendorf, Germany. The U.S. company, launched in 1996, sells, markets, and distributes a complete line of four season outdoor footwear for walking, hiking, backpacking, and mountaineering as well as everyday use. In addition, LOWA offers collections of specialized footwear for field sports and professional task force use.

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