Lowa Announces Sales Agency for Great Lakes Region

Michigan-based Active Pursuits sales agency has joined LOWA as the new sales and marketing organization for the Great Lakes Region, including Michigan, Ohio, and Indiana, as well as Kentucky.
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Michigan-based Active Pursuits sales agency has joined LOWA as the new sales and marketing organization for the Great Lakes Region, including Michigan, Ohio, and Indiana, as well as Kentucky. The announcement was made by Peter Sachs, general manager for LOWA Boots, L.L.C. Active Pursuits is headed up by president, Mark Waddle, with the assistance of Elizabeth Dell who manages the office and handles additional dealer service.

Mark's background crosses many boundaries including retail and sales management in the outdoor, water sports and snow industries. Along with LOWA, he also represents Body Glove Wetsuits, Mountainsmith, Tubbs Snowshoes, XGO/Polarmax Technical Base Layers and Yaktrax. Waddle's goal is to continue to develop and maintain dealer relationships in the region through a professional understanding of retail needs, promotions, merchandising and regular contact with shop employees.

Active Pursuits is headquartered in Traverse City, Michigan and can be reached at 231-935-0097 or elizabeth@active-pursuits.com.

LOWA Boots LLC, with headquarters in Stamford, Connecticut, is a partnership with LOWA Sportschuhe Gmbh founded in 1923 and based in Jetzendorf, Germany. The U.S. company, launched in 1996, sells, markets, and distributes a complete line of hiking, backpacking, trekking, mountaineering, all-terrain, and snow boots, active casual shoes, and clogs as well as alpine touring boots in the United States and Mexico. All LOWA boots and shoes are produced in Europe.

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