ExOfficio Hires New Sales Representative for Eastern Great Lakes Regio

ExOfficio has appointed Charlie Perkins, owner of High Country Sports, L.L.C., to represent the brand in Michigan, Ohio, Kentucky and Indiana.
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ExOfficio Hires New Sales Representative for Eastern Great Lakes Region

October 22, 2008: Tukwila, WA – ExOfficio, a leading manufacturer of adventure travel and outdoor apparel, has appointed Charlie Perkins, owner of High Country Sports, L.L.C., to represent the brand in Michigan, Ohio, Kentucky and Indiana.

ExOfficio was previously represented in this region by Betsy Borden and the late Marc Gmitter of Peninsula Bay Trading.

“Charlie brings with him years of sales experience in the outdoor, fly fishing and winter sports markets representing such brands as Cloudveil, R.L. Winston Rod Company, Swiss Army Brands, Jansport and Atomic among others,” said Chris Lowe, ExOfficio National Sales Manager. We are eager to have him join our team and bring ExOfficio to new heights in the Midwest.”

Perkins is a ten-year member of the Midwestern Reps Association and on the board of the Michigan Ski Industry Association. Additionally, he is a lifetime member of the Federation of Fly Fishers and a certified casting instructor. Perkins resides in Holland, Michigan with his wife and family.

Contact information for High Country Sports, L.L.C.
Charlie Perkins, Owner
1360 Sundance Court, Holland, MI 49424
Cell: 616-403-6980, Fax: 616-399-9482, Home: 616-994-9762
E-mail: highcountrysports@charter.com
Representing: R.L. Winston Rod Company, Cloudveil Mountain Works, Abel Quality Products and ExOfficio

About ExOfficio
ExOfficio has been creating the ultimate apparel for worldly exploration since 1987. Built on the success of the ultimate fly-fishing shirt, the company has evolved into a leading travel apparel brand known for innovative technical features and performance benefits that enhance the travel experience. ExOfficio is sold internationally in specialty outdoor, fly-fishing, travel and luggage stores. Products are also available in ExOfficio retail stores and online. ExOfficio supports numerous social and environmental organizations including World Concern, Medical Teams International and the African Wildlife Foundation, among others. For more information visit www.exofficio.com.

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