SCHILLER PARK, Ill., Dec. 4, 2008 – Life Fitness, recognized as the global leader in the fitness industry, has opened a company branded store in Brazil. Located in São Paulo, the store will offer a full-line of Life Fitness cardio and strength equipment for commercial and home use, including the company’s new iPod® compatible line of cardio equipment, the Elevation™ Series.
Located in the neighborhood of Itaim, the 3,500-square-foot store houses the company’s Brazilian showroom, which encourages customers to trial the equipment that is displayed. Boasting two levels, the store is decorated with the company’s new brand imagery.
“We are always looking for ways to reach customers in new and exciting ways,” said John Stransky, president of Life Fitness. “There is room for growth in the Brazilian market, and this store is expected to provide customers with a unique opportunity to try, and experience Life Fitness products first-hand.”
The Life Fitness store seeks to provide a deeper, more intimate approach to providing customers with facility and home layouts to help them visualize their fitness experiences. The design of the store is inviting and approachable, and the equipment is positioned to encourage customer use.
This move comes at a time when Life Fitness is introducing a leading line of both strength and cardiovascular equipment for the gym and home.
The new Elevation Series includes the latest tools in fitness technology including integrated LCD touch screens, iPod compatibility, a Virtual Trainer, Workout Landscape™ Perspectives and USB connectivity to create, store and track workout information.
Life Fitness products became available in Brazil in 1990, and in 1999 the company designated São Paulo as one of its subsidiaries.
About Life Fitness
Life Fitness, a division of Brunswick Corporation (NYSE: BC), is the global leader in designing and manufacturing a full line of high-quality fitness equipment for commercial and consumer use. It is the largest commercial fitness equipment provider in the world and the only fitness equipment manufacturer that has been providing premium equipment for 30 years. Life Fitness’ cardiovascular and strength-training products, including the renowned Lifecycle exercise bike, are used worldwide in health clubs, fitness centers and wellness facilities, as well as in homes. The company is headquartered near Chicago, in Schiller Park, Ill., and distributes its equipment in more than 120 countries.
Life Fitness and Lifecycle are trademarks and/or registered trademarks of Brunswick Corporation
Life Fitness, 5100 River Road, Schiller Park, IL 60176. Phone: 847.288.3300, www.lifefitness.com
iPod is a registered trademark of Apple Inc.