Life Fitness Names Mike Zinda VP of Sales for NA and LA

Life Fitness Names Mike Zinda VP of Sales for North America and Latin America
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Life Fitness Names Mike Zinda VP of Sales for North America and Latin America

Schiller Park, Ill., (Dec. 17, 2008) – Mike Zinda has been promoted to vice president of sales for national accounts and Latin America for Life Fitness, the company announced today. Zinda will replace Tim McCarthy, who has been appointed to run the international business for the company.

Zinda brings 23 years of sales experience within the fitness industry to his new role. Previously, he held the position of vice president of sales for national accounts, where he grew the business considerably due to his commitment and dedication to customers.

“Mike has made significant contributions to our business and has proven to be a strong leader among the sales force,” said John Stransky, president of Life Fitness. “I am confident that he will continue to grow our business domestically, as well as in Latin America.”

Zinda joined Life Fitness as a national sales representative immediately following his graduation from the University of Minnesota in 1985. Since then, he has held sales and management positions of increasing responsibility.

About Life Fitness

Life Fitness, a division of Brunswick Corporation (NYSE: BC), is the global leader in designing and manufacturing a full line of high-quality fitness equipment for commercial and consumer use. It is the largest commercial fitness equipment provider in the world and the only fitness equipment manufacturer that has been providing premium equipment for 30 years. Life Fitness’ cardiovascular and strength-training products, including the renowned Lifecycle exercise bike, are used worldwide in health clubs, fitness centers and wellness facilities, as well as in homes. The company is headquartered near Chicago, in Schiller Park, Ill., and distributes its equipment in more than 120 countries.

Life Fitness, Lifecycle are registered trademarks of Brunswick Corporation.