Life Fitness Helps Turn Former Whiskey Refinery Into Gym

Life Fitness and Hammer Strength Help Turn Former Whiskey Refinery into Local Gym

Schiller Park, Ill. (May 23, 2008) – To most people, an old whiskey refinery wouldn't be of much use, but to Joe Williams, it was the perfect place to open a fitness center.

Located in the historic downtown area of Troy, Ohio, Troy Strength features original exposed brick walls, high ceilings and a hint of barley. The long, narrow hallways, and short rectangular rooms in the 2,000-square-foot building, limited Williams to the type, and amount, of equipment he could install. But with a great downtown location, Williams took on the unique challenge of developing a gym.

Williams knew a smart, efficient layout was key to providing a fitness center for exercisers of all abilities and levels, so every piece of equipment had to be well thought out. That's when Williams turned to Life Fitness for advice and expertise.

“We wanted a facility that could accommodate everyone from beginners to advanced exercisers, but didn't think it would be possible with our size limitations,” said Williams, owner of Troy Strength. “Life Fitness and Hammer Strength were able to not only get the most important pieces of equipment in and laid out effectively, but also helped us become an Official Hammer Strength Training Center. Our members appreciate the quality of workout they get in this unique building.”

Today, Troy Strength showcases a select group of more than 15 pieces of equipment, including Hammer Strength plate-loaded equipment, an assisted dip/chin Machine, free weight benches and racks, and a Life Fitness treadmill and elliptical cross-trainer.

Troy Strength, which opened in December of 2007, exceeded its six- month membership goal of 60 to boast 85 members during that time period.

“Gym owners like Joe Williams are helping make fitness a way of life for people of all ages and abilities,” said John Stransky, president of Life Fitness. “Even with the challenge of a unique space, Troy Strength was able to design a fitness space that will benefit exercisers of all levels.”

About Life Fitness
Life Fitness, a division of Brunswick Corp. (NYSE: BC), is the global leader in designing and manufacturing a full line of high-quality fitness equipment for commercial and consumer use. It is the largest commercial fitness equipment provider in the world and the only fitness equipment manufacturer that has been providing premium equipment for 30 years. Life Fitness' cardiovascular and strength-training products, including the renowned Lifecycle Exercise Bike, are used worldwide in health clubs, fitness centers and wellness facilities, as well as in homes. The company is headquartered near Chicago, in Schiller Park, Ill., and distributes its equipment in more than 120 countries.
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Life Fitness and Lifecycle are trademarks and/or registered trademarks of Brunswick Corp.

Life Fitness, 5100 River Road, Schiller Park, IL 60176. Phone: 847.288.3300,


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