Life Fitness Awarded for Excellence in Design

Three Products Recognized in Appliance DESIGN Magazine’s 21st Annual Competition

SCHILLER PARK, Ill., (May 23, 2008) – Life Fitness, the world's leading manufacturer of exercise equipment, received three awards in appliance DESIGN magazine's 21st annual Excellence in Design Competition. Products from the company's high-tech Elevation TM Series, as well as a new elliptical cross-trainer for the home were recognized for their innovative design.

“As the leader in fitness, we work tirelessly to create equipment that engages exercisers to keep them working toward their health and fitness
goals,” said John Stransky, president of Life Fitness. “We're very proud to receive this recognition from appliance DESIGN.”

Taking home gold, the X7 Elliptical Cross-Trainer designed by Life Fitness and Cesaroni Design received top honors in the outdoor/leisure appliance category. The home equipment features on-the-fly electronic stride adjustments, intuitive controls and a modern design.

The newly created Elevation Series also was recognized with silver awards for the 95T Treadmill and 95X Cross-Trainer. These innovative commercial machines deliver an inspired lineup of features to engage both body and mind. With the Elevation Series, sleek industrial design blends with state-of-the-art features such as integrated LCD touch screens, iPod® compatibility, USB connectivity and a Virtual Trainer.

“The purpose of appliance DESIGN's annual design competition is to honor those designers who have excelled in meeting the modern challenge of harmoniously melding technology and industrial design,” said Richard Babyak, editor of appliance DESIGN magazine.

An independent panel of three industrial design experts was responsible for judging of the entries. Evaluation of the entries was based on four criteria: appearance, human factors, innovation and technical merits.

Photos and descriptions of winners will appear in the June 2008 issue of appliance DESIGN magazine, in both the print and online versions at Appliance DESIGN is a publication of BNP Media, Troy, Mich.

About Life Fitness
Life Fitness, a division of Brunswick Corp. (NYSE: BC), is the global leader in designing and manufacturing a full line of high-quality fitness equipment for commercial and consumer use. It is the largest commercial fitness equipment provider in the world and the only fitness equipment manufacturer that has been providing premium equipment for nearly 30 years. Life Fitness' cardiovascular and strength-training products, including the renowned Lifecycle exercise bike, are used worldwide in health clubs, fitness centers and wellness facilities, as well as in homes. The company is headquartered near Chicago, in Schiller Park, Ill., and distributes its equipment in more than 120 countries.

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Life Fitness and Lifecycle are trademarks and/or registered trademarks of Brunswick Corp.

iPod is a registered trademark of Apple Inc.

Life Fitness, 5100 River Road, Schiller Park, IL 60176. Phone: 847.288.3300,


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