Life Fitness Brings Nike + iPod Experience to Your Workout

Life Fitness today announced plans to deliver the Nike + iPod experience on all of its iPod-compatible Elevation Series treadmills, elliptical cross-trainers and Lifecycle Exercise Bikes.

SCHILLER PARK, Ill. (March 6, 2008) – Life Fitness today announced plans to deliver the Nike + iPod experience on all of its iPod-compatible Elevation Series treadmills, elliptical cross-trainers and Lifecycle Exercise Bikes. Later this year, Nike + iPod users will be able to simply plug their iPod nano into the equipment at the start of their workout to record their results. Users can then connect their iPod nano with their computer to upload their workout data to
“By delivering the Nike + iPod experience through our equipment, we're giving exercisers new and exciting tools to maximize their workouts,” said Bob Quast, vice president of product management for Life Fitness. “This groundbreaking tool is taking the exercise equipment experience beyond the fitness facility.”
Through Nike + iPod, exercisers who workout on iPod compatible Life Fitness equipment will be able to track progress, set goals and make challenges on When gym users connect their iPod nano to their computer, their workout data is sent to through iTunes. This
workout data is converted to “CardioMiles,” so that users of cardio equipment can easily set goals and participate in challenges with runners and with users of other cardio equipment.
Nike's innovative Nike + iPod running experience combining music, personal coaching and fitness networking has forever changed the way people run, creating in its first year, the world's largest online running

Page 2 of 2 – Life Fitness Connects with Nike + iPod Experience

destination at . Launched just under two years ago, in partnership with Apple, Nike+ lets your iPod nano talk to Nike+ enabled running shoes through the wireless Nike + iPod Sport Kit. Data on time, distance, calories burned and pace is stored on your nano and is easily downloaded through iTunes to users not only can track their own data, but also challenge others and participate in online forums.

About Life Fitness
Life Fitness, a division of Brunswick Corporation (NYSE: BC), is the global leader in designing and manufacturing a full line of high-quality fitness equipment for commercial and consumer use. It is the largest commercial fitness equipment provider in the world and the only fitness equipment manufacturer that has been providing premium equipment for 30 years. Life Fitness' cardiovascular and strength-training products, including the renowned Lifecycle exercise bike, are used worldwide in health clubs, fitness centers and wellness facilities, as well as in homes. The company is headquartered near Chicago, in Schiller Park, Ill., and distributes its equipment in more than 120 countries.

About Nike
NIKE, Inc. based near Beaverton, Oregon, is the world's leading designer, marketer and distributor of authentic athletic footwear, apparel, equipment and accessories for a wide variety of sports and fitness activities. Wholly owned Nike subsidiaries include Converse Inc., which designs, markets and distributes athletic footwear, apparel and accessories; Cole Haan Holdings Incorporated, which designs, markets and distributes luxury shoes, handbags, accessories and coats; and Hurley International LLC, which designs, markets and distributes action sports and youth lifestyle footwear, apparel and accessories. For more information, visit


Life Fitness and Lifecycle are registered trademarks of Brunswick Corp. Elevation Series is a trademark of Brunswick Corp.
iPod is a registered trademark of Apple Inc.
Life Fitness, 5100 River Road, Schiller Park, IL 60176. Phone: 847.288.3300,


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