SCHILLER PARK, Ill., Aug. 12, 2010 – Keeping the space conscious facility in mind, Life Fitness has introduced six new Optima Series Dual-Exercise Machines to deliver more options in less space. The new duals offer two or more exercises in a single station machine and boast the ...read more
Dropping over 100 pounds and choosing to make the lifelong commitment to fitness, Akron resident, Tony Tsarouhas, has been awarded as the 2009 Life Fitness I Live It! winner and will receive $6,000 worth of exercise equipment for his home. Taking several medications a day to ...read more
With the mercury rising and summer clothes coming out of the closet, summer is the perfect time to show some leg. Now, Life Fitness, the global leader in fitness equipment manufacturing, is giving you even more reason to grab your shorts with its search for America's best-looking ...read more
Life Fitness has extended a helping hand to non-profit Back On My Feet through a monetary donation that will help seed the expansion of the one-of-a-kind organization. With chapters currently in Baltimore; Boston; Philadelphia; Washington, D.C. and soon Chicago; Back On My Feet ...read more
SCHILLER PARK, Ill., June 8, 2010 – The first Life Fitness Global Summit, held last month in Las Vegas, joined more than 300 global health club customers and more than 400 of the company's global sales representatives, dealers and distributors in a dynamic discussion of the ...read more
SCHILLER PARK, Ill., May 11, 2010 – Sports Authority has partnered with Life Fitness to offer health club quality exercise equipment to its customers. Beginning in 12 of its stores located in Northern California, Alaska and Hawaii, a selection of Life Fitness strength and ...read more
Known as an oasis for the shopper seeking the finest in home electronics and high-end luxury items, Abt Electronics is expanding its offering to include the best in home fitness equipment. The company will display and offer Life Fitness exercise products at its 70,000-square-foot ...read more
Testing conducted by Intertek, the world's largest independent testing, inspection and certification firm, shows Life Fitness as the most energy-efficient fitness manufacturer compared to leading competitors. Test results confirmed that it costs a facility an average of 44 ...read more
SCHILLER PARK, Ill., April 22, 2010 – Life Fitness has named Tim McCarthy vice president for the Americas, responsible for performance in the United States, Canada and Latin America. Most recently, McCarthy was vice president of Life Fitness' international business unit ...read more
Life Fitness complements its premium comprehensive strength-training family, Signature Series, with the addition of its new Signature Series Plate-Loaded line. The machines boast the aesthetics, ease-of-use, and heritage that Life Fitness and Hammer Strength products are ...read more
Life Fitness has received a global 2009 GOOD DESIGN Award for its Elevation Series Recumbent Lifecycle Exercise Bicycle. The award is given by the Chicago Athenaeum/Europe: Museum of Architecture and Design, recognizing the annual achievements of the most innovative and ...read more
In an era of Twitter and Facebook, social communities are proving to be the new avenue for human interaction. As a result, Life Fitness has continuously enhanced its Virtual Trainer Web Site. Since its inception in June of 2008, the company has made several upgrades based on the ...read more
In an era of H1N1 and other super-bugs, consumers are taking every precaution necessary to eliminate those lurking germs, especially at the gym. To help put exercisers’ fears at ease, Life Fitness has added two different bacteria-fighting products, PureGreen24 and GymWipes, to ...read more
LAKE FOREST, Ill., Jan. 19, 2010 – Life Fitness, a unit of Brunswick Corporation (NYSE: BC), is taking aggressive steps to further support its entire dealer network by making Gold and Platinum-level dealer business services under the Brunswick Dealer Advantage now available to ...read more
Hammer Strength has announced its 2010 schedule of Hammer Strength Clinics. The clinics feature ground-breaking training tips and techniques presented by top strength and conditioning coaches from professional, collegiate and high school programs. Leading coaches from the ...read more
Life Fitness is proud to announce it has received a 2009 body LIFE Award for its cardiovascular machines. The company has received the award for nine consecutive years since the contest began in 2000. Body LIFE is the leading fitness publication in Europe, and is distributed in ...read more
SCHILLER PARK, Ill., Oct. 22, 2009 – Horlick High School, located in Racine, Wis., has received $140,000 in product donations from Life Fitness and Connor Sport Court, in an effort to improve the lives of the school's students and faculty. This donation is an extension of the ...read more
SCHILLER PARK, Ill., Oct. 13, 2009 – North Chicago High School has received the gift of health from the Chicago Bears, United Way of Lake County and Life Fitness. In support of the school's commitment to use exercise as its method for helping to improve the health of all of its ...read more
SCHILLER PARK, Ill., Oct. 15, 2009 – Technology has shown to be a valuable tool in engaging and motivating exercisers, so it's no surprise that a year after being introduced, the Virtual Trainer Web Site (www.virtualtrainer.lifefitness.com), now boasts over 14,000 users. With ...read more
Life Fitness has been appointed to the City of Chicago Mayor’s Fitness Council (MFC), which works with the Chicago Mayor Richard M. Daley, to select all members. The company has been named as the exclusive fitness manufacturer on the committee, which promotes, encourages and ...read more
Everyone has a different motivation for working out. For some, it's to fit back into that favorite pair of jeans, for others it's to walk up the stairs and not be out of breath, or to finally run that marathon they've been talking about for years. Leading exercise equipment ...read more
SCHILLER PARK, Ill., Sept. 14, 2009 – Walt Disney World Resort and Disney Cruise Lines are known for their family entertainment, good food and adventurous accommodations. So when the Disney Vacation Club wanted to build an additional building at the Disney’s Animal Kingdom Lodge, ...read more
DENVER, Aug. 6, 2009 – Life Fitness understands the importance of comfort, variety and multi-use when it comes to equipment for the home, that's why the company has introduced the new X8 Elliptical-Cross Trainer, featuring Electronic Adjustable Stride technology. With just a ...read more
DENVER, Aug. 6, 2009 – Life Fitness has created a top-of-the-line accessory package for home exercise. Compiled with input from the top personal trainers in the industry, each accessory was developed with expert knowledge. The kits combine high quality fitness accessories with ...read more
SCHILLER PARK, Ill., June 1, 2009 – Frank van de Ven of Life Fitness has been chosen as a board member for the European Health & Fitness Association (EHFA). Fitness is of great importance in the European region, and van de Ven will join fellow EHFA leaders in the industry to ...read more
SCHILLER PARK, Ill., May 28, 2009 – Keeping with tradition, more than 40 seventh and eighth grade students from Albany Park Multicultural Academy (APMA) in Chicago, visited the facilities of Life Fitness in nearby Franklin Park on May 13, to get an insider’s look at the fitness ...read more
Teaching the importance of life long health and fitness has always been a goal of Glenbrook North High School faculty. But for many years, students and athletes at Glenbrook North High School would have to wait until 6 or 7 p.m. just to use the weight training and fitness ...read more
SCHILLER PARK, Ill., March 31, 2009 - Life Fitness has named Steve de Alcala as director of sales for its consumer business. In his new role, de Alcala will be responsible for the success and continued growth of the company’s consumer retail channels. De Alcala brings more than ...read more
SCHILLER PARK, Ill., March 10, 2009 – Life Fitness, in partnership with World Sport Chicago, today announced it is updating the fitness facilities at two Chicago public schools. Competing in the Olympic or Paralympic Games is an age-old dream of children and adults alike, and as ...read more
Step into an Apple store or a neighborhood Whole Foods and consumers are greeted with texture, color and movement that's highly sensory. This approach to merchandising appeals to target shoppers' imaginations, while providing an interactive, tactile presentation in the retail ...read more
SCHILLER PARK, Ill., Feb 13, 2009 - Life Fitness, recognized as a global leader in the fitness industry, has opened a company branded store in Dubai located in the United Arab Emirates (UAE). The store is the first of its kind in UAE to sell Life Fitness equipment exclusively, ...read more
Schiller Park, Ill. Jan, 9, 2009 – Life Fitness has announced that three new products have been awarded accreditation under Stage Two of the Inclusive Fitness Initiative (IFI). The products, which are from the company’s new Elevation TM Series, are the 95C Inclusive Upright ...read more