La Sportiva Crosslite Wins Runner’s World Best Buy Award - SNEWS

La Sportiva Crosslite Wins Runner’s World Best Buy Award

La Sportiva® is proud to announce that the testers and editors of Runner’s World magazine, have honored the La Sportiva Crosslite with the prestigious 2008 Best Buy award.
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Boulder, Colo. (September 4, 2008) – La Sportiva®, the Italian Mountain Running® footwear brand, is proud to announce that the testers and editors of Runner's World magazine, the worldwide authority on running information, have honored the La Sportiva Crosslite with the prestigious 2008 Best Buy award.

The Best Buy award acknowledges a shoe that offers the best fit and function for its price. According to Runner's World, testers who ran in the Crosslite said they enjoyed the lightweight feel and sturdy outsole of the La Sportiva Crosslite. The La Sportiva Crosslite was recommended for runners who like to feel the trail underfoot and want a minimal shoe with great traction.

The Crosslite is the second La Sportiva shoe in two years to win one of Runner's World magazine's reviews. In 2007, the La Sportiva Fireblade won the Runner's World Best Debut award.

The Crosslite offers runners a unique blend of lightweight responsiveness, cushioning, and an aggressive outsole. The core technology that makes the Crosslite unique is La Sportiva's proprietary Impact Brake System. This technology was developed in conjunction with Vibram® and uses the lugs on the outsole as additional cushioning. By precisely angling the lugs, La Sportiva was able to add 20-percent more cushioning to the Crosslite without adding any bulk or weight to the midsole of the shoe.

“This award is a great honor, especially since it is the second shoe in two years from La Sportiva to make it through the rigorous and comprehensive Runner's World testing process with top honors,” said Jonathan Lantz, president of La Sportiva N.A. “The Crosslite is a racing shoe designed to be as light as possible with aggressive traction and innovative cushioning technology. It's a great choice for nearly anyone who wants a high performance shoe designed specifically for Mountain Running®.”

Testing at the Runner's World Shoe Lab is coordinated by Sport Biomechanics, Inc., and supervised by the Department of Sports Medicine at Michigan State University. Trail shoes are tested for cushioning (how soft/firm the midsole is), flexibility (how much energy it takes to flex the shoe at toe-off), and responsiveness (how smoothly a shoe moves from heel-strike to toe-off).

Testers, who must log a minimum of 25 miles per week, run in the shoes for about a month before submitting their evaluations. Testers note their total mileage run in each shoe and rate it for qualities including weight, traction, cushioning, support, lacing system and upper material comfort, among other categories.

Runner's World is the only magazine in the world to independently test running shoes in this way, in order to give its editors the most objective means necessary to determine which shoes are most deserving of award status. Because Runner's World only tests and reviews the best products available, shoes that have been tested may use the “Tested by the Runner's World Shoe Lab” label.

To read the entire Fall 2008 Trail Running Shoe Guide, check out the October 2008 issue of Runner's World, or visit www.runnersworld.com to read in depth reviews of all the featured shoes.

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ABOUT LA SPORTIVA
Celebrating their 80th anniversary, La Sportiva brings a strong alpine mountaineering and climbing heritage to their line of performance mountain footwear. This core experience enables La Sportiva to offer the most versatile technical climbing, mountaineering, Mountain Running® and hiking shoes on the market. For more information on La Sportiva visit www.sportiva.com or see us on Facebook.

Press Contact
Verde PR & Consulting
970-259-3555
Kris Versteegen
Kris@VerdePR.com
Kristin Carpenter-Ogden
KCO@VerdePR.com


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