Kokatat expedition pits kids’ screen time against the Canadian wilderness

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ARCATA, California – This July two young families will attempt to paddle the length of the Mackenzie river, Canada’s largest and longest river. The Paddle to the Arctic expedition is designed to challenge the current childhood trends of a sedentary lifestyle dominated by television and computer time.

PaddletotheArctic

On average, children spend 35 hours a week in front of a screen and less than 25 percent of school-aged children participate in daily physical activity. The Paddle to the Arctic expedition will challenge these trends as three youngsters will document their experience in the rugged wilderness through blogs, videos and photographs.

The expedition is lead by one of Canada’s most renowned adventures and Explorer’s Club member Kevin Vallely. His wife and two daughters, aged 12 and 10, will be joined by Intensive care physicians Craig Fava and Carole-Anne Yelle and their 11 years old son.

“The perspective of a child will be a refreshing change to the often monotone voice of adventure dialogue,” said Vallely.

The Paddle to the Arctic expedition will cover 1750 kilometers from Great Slave Lake to the Arctic Ocean, one of the most diverse ecosystems in the world.

The paddlers will be using Kokatat apparel and PFDs throughout the expedition.

Learn more about the Paddle to the Arctic expedition at www.paddletothearctic.com.

About Kokatat Inc.
Kokatat has been manufacturing paddling gear in Arcata, California for 45 years. At a time when many technical apparel brands were moving manufacturing offshore, Kokatat continued to invest in infrastructure in the United States. Kokatat founder Steve O’Meara was committed to the development of the finest and driest paddling apparel in the world and recognized the need to control and continually evolve the development of our dry wear. In the early days, Kokatat worked closely with W.L. Gore & Associates, makers of GORE-TEX®, to refine the sewing and sealing techniques required for full immersion suits and tops. Today, our hands-on approach to manufacturing continues to set the standard in paddling apparel. Into the water with Kokatat! Learn more at www.kokatat.com.

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