K2 Skis Announces Second Annual International Women’s Ski Day

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More locations, more participants, more celebrations in 2014!

SEATTLE, Wash. (Dec. 2, 2013) – K2 Skis and the K2 Ski Alliance, an organization that helps unite female skiers, is excited to announce its second annual International Women’s Ski Day (IWSD). On Saturday, Dec. 13, 2014, women from all around the world are invited to get together to celebrate skiing and the power of female camaraderie by having fun on and off the slopes.

“K2 is proud to host the second annual International Women’s Ski Day. The day is aimed at achieving one simple concept: encourage more females to go skiing,” said Alyssa Clark, K2 Skis’ Marketing Coordinator and Women’s Ski Team Manager. “IWSD is supposed to be mellow, stress free and more than anything, fun. Because, when do you have more fun than when you’re skiing with your friends? Set any hesitations aside and join us in celebrating the sport we all love so much.”

For regions with snow, women are encouraged to bundle up, grab some skis and spend a day on the slopes with the important ladies in their lives: moms, sisters, daughters, grandmothers and friends. K2 will be teaming up with SheJumps to promote the day for the second year running. Flagship events at Crystal Mountain, Washington, Killington, Vermont and Christy Sports in Vail, Colorado will have various activities including yoga, scavenger hunts, raffles and après parties. Event proceeds will benefit the Breast Cancer Research Foundation and SheJumps.

Thanks to an interactive map on K2’s website, women across the globe can find IWSD events going on nearby or plan an event of their own by adding a new pin to the map. This page serves as an information hub and online gathering place for all events: K2skis.com/womens-ski-day.

K2 has been at the forefront of supporting females in skiing for decades. Declaring a Saturday in December to be International Women’s Ski Day each year is just another way K2 hopes to encourage women of all ages to get together and experience the joys of skiing.

About K2 Skis
Delivering Serious Fun since 1962, K2’s commitment to the All-Mountain skier remains the driving force behind its industry-leading innovations. With an all-encompassing E3 (Energy Efficient Engineering) design philosophy, K2 unveils a fully integrated collection of award-winning skis, boots, helmets, goggles, poles and backcountry safety tools that offer a complete solution for the all-mountain skier. Whether at the resort, in the park or deep in the backcountry, K2 is all about enjoying the ski experience. For the latest information on K2 products, athlete activities and promotions visit K2skis.com.

Media Contact:
Alex Hunt
Verde Brand Communications
alex@verdepr.com
970.259.3555x129

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