Johnson Outdoors Gear, Inc., a leading camping equipment company, recently named three new sales agencies to its team to help build and grow its specialty-based retailer channel. All Mountain Group, Bodhi Agency and KNS Reps will work with Johnson Outdoors Gear to strengthen the Company’s specialty retailer presence and provide outdoor enthusiasts with innovative products that heighten their outdoor experience from Eureka!, Jetboil and Silva.
The three new agencies will be working with independent specialty retailers across the U.S. The All Mountain Group will be focused on the New England and Mid-Atlantic states. The Bodhi Agency will be covering the Midwest territory, and KNS Reps will be servicing the Rocky Mountain region. All of the new agencies will be representing Eureka!, Jetboil and Silva brands.
“These three sales agencies will use their vast experience in the regions they serve to expand our distribution of high quality products within the specialty retailer market,” said Paul Johnson, senior director of sales, Johnson Outdoors Gear. “Johnson Outdoors Gear appreciates and understands the complexities and nuances of outdoor recreation and the products consumers need, whether it is delivering industry ‘firsts’ such as having the first tent used for an American ascent on Everest, or creating innovative camping solutions such as award-winning outdoor cooking systems or navigational compasses. We are confident that the leadership of these three agencies will help communicate and deliver on our brand promise in this core industry channel.”
“All Mountain Group, Bodhi Agency and KNS Reps have a long-standing history in the specialty retailer industry,” said Bill Kelly, group vice president of Johnson Outdoors Gear and Watercraft. “Representing brands like Five Ten, Ibex, and prAna they all have proven track records demonstrating their ability to secure product placement with independent retailers in their specific markets.”
About Johnson Outdoors Gear, Inc.
Johnson Outdoors Gear is a wholly-owned subsidiary of JOHNSON OUTDOORS, a leading global outdoor recreation equipment products company that turns ideas into adventure with innovative, top-quality products. The company designs, manufactures and markets a portfolio of winning, consumer-preferred brands across four categories: Watercraft, Marine Electronics, Diving and Outdoor Gear. Johnson Outdoors' familiar brands include, among others: Old Town® canoes and kayaks; Ocean Kayak™ and Necky® kayaks; Carlisle® paddles; Extrasport® personal flotation devices; Minn Kota® motors; Cannon® downriggers; Humminbird® marine electronics; LakeMaster® electronic charts; SCUBAPRO® and SUBGEAR® dive equipment; Silva® compasses; Tech4O® digital instruments; Jetboil® cooking systems and Eureka!® tents.
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