Johnson Outdoors Gear Welcomes Three New Sales Agencies

Author:
Updated:
Original:
JohnsonOutdoors_Logo.jpg

Johnson Outdoors Gear, Inc., a leading camping equipment company, recently named three new sales agencies to its team to help build and grow its specialty-based retailer channel. All Mountain Group, Bodhi Agency and KNS Reps will work with Johnson Outdoors Gear to strengthen the Company’s specialty retailer presence and provide outdoor enthusiasts with innovative products that heighten their outdoor experience from Eureka!, Jetboil and Silva.

The three new agencies will be working with independent specialty retailers across the U.S. The All Mountain Group will be focused on the New England and Mid-Atlantic states. The Bodhi Agency will be covering the Midwest territory, and KNS Reps will be servicing the Rocky Mountain region. All of the new agencies will be representing Eureka!, Jetboil and Silva brands.

“These three sales agencies will use their vast experience in the regions they serve to expand our distribution of high quality products within the specialty retailer market,” said Paul Johnson, senior director of sales, Johnson Outdoors Gear. “Johnson Outdoors Gear appreciates and understands the complexities and nuances of outdoor recreation and the products consumers need, whether it is delivering industry ‘firsts’ such as having the first tent used for an American ascent on Everest, or creating innovative camping solutions such as award-winning outdoor cooking systems or navigational compasses. We are confident that the leadership of these three agencies will help communicate and deliver on our brand promise in this core industry channel.”

“All Mountain Group, Bodhi Agency and KNS Reps have a long-standing history in the specialty retailer industry,” said Bill Kelly, group vice president of Johnson Outdoors Gear and Watercraft. “Representing brands like Five Ten, Ibex, and prAna they all have proven track records demonstrating their ability to secure product placement with independent retailers in their specific markets.”

About Johnson Outdoors Gear, Inc.

Johnson Outdoors Gear is a wholly-owned subsidiary of JOHNSON OUTDOORS, a leading global outdoor recreation equipment products company that turns ideas into adventure with innovative, top-quality products. The company designs, manufactures and markets a portfolio of winning, consumer-preferred brands across four categories: Watercraft, Marine Electronics, Diving and Outdoor Gear. Johnson Outdoors' familiar brands include, among others: Old Town® canoes and kayaks; Ocean Kayak™ and Necky® kayaks; Carlisle® paddles; Extrasport® personal flotation devices; Minn Kota® motors; Cannon® downriggers; Humminbird® marine electronics; LakeMaster® electronic charts; SCUBAPRO® and SUBGEAR® dive equipment; Silva® compasses; Tech4O® digital instruments; Jetboil® cooking systems and Eureka!® tents. 

# # #

Related

Johnson Outdoors Gear Welcomes Outdoor Product Marketing Veteran Christopher Martens As Business Director For Camping Division

Johnson Outdoors Gear, Inc., a leading camping equipment company, recently appointed Christopher Martens as Business Director - Camping. In this new role, Martens will be responsible for brand management, product management, marketing, R&D, quality control and customer service ...read more

Westcomb Logo

Westcomb Welcomes New Sales Agency for Quebec

Westcomb is expanding their reach into the Province of Quebec. The Canadian designer and manufacturer of performance-driven outerwear signed a new sales agency to build new relationships with and drive sales at area retailers. Westcomb tapped experienced sales representative ...read more

Johnson Outdoors Gear Boosts Executive Sales Team

Johnson Outdoors Gear (JOG) and Watercraft divisions today announced key sales executive appointments to expand its presence in the specialty retailer market and build on its rich heritage of innovation, quality and unparalleled customer service in the outdoor industry. ...read more

nanoSTRIKER

Exotac Hires Three New Sales Agencies

Exotac Hires Three New Sales AgenciesExotac fire starting tools now available nationwide and in Canada Buford, Ga. — Exotac, engineers of extraordinary fire-starting tools and outdoor products, is proud to announce three new additions to its sales team. Following the success of ...read more

NW_16_Reps edit

Nikwax® Accelerates East Coast Efforts with Three New Agencies

(Seattle, WA) – Nikwax®, the global leader in aftercare products for outdoor performance gear and apparel, has refreshed and added new sales agencies on the East Coast to better serve specialty retail for the fall trade show season and beyond. “We’re excited to announce the ...read more

AKU Welcomes Expanded Sales Force in U.S.

Montreal, Canada (October 28, 2013) – AKU, an Italian company known for its high quality footwear designed for mountaineering, trekking and hiking, is pleased to announce the addition of four new sales reps to support significant retailer demand in the U.S. The new hires include: ...read more

Johnson Outdoors’ Eureka! Tent Brand To Lend Aid To Nepal Earthquake Victims

BINGHAMTON, N.Y.(May 8, 2015) – Eureka!, the outdoor brand that makes high quality gear for wilderness adventures, today announced its partnership with the Seva Foundation to lend aid to Nepal’s earthquake victims. Working closely with the organization, Eureka! is donating ...read more

Johnson Outdoors Hires Paul Leonard As Eureka! Brand Product Manager

MANCHESTER, N.H. (June 1, 2015) – Johnson Outdoors Gear, Inc., a leading global outdoor recreation company, has hired Paul Leonard as the company’s product manager for the Eureka! camping brand. Leonard will be responsible for driving Eureka!’s product development process from ...read more

SD Logo- 2014

Sierra Designs partners with independent sales rep agencies, supports reimagined outdoor gear with outstanding service

Focused on supporting specialty outdoor retailers, Sierra Designs handpicks eight independent agencies to elevate the sales and service experience BOULDER, COLO. (For Immediate Release) – With an incredible new line of reimagined outdoor gear that obsoletes the status quo in ...read more