Johnson Outdoors Hires Paul Leonard As Eureka! Brand Product Manager

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MANCHESTER, N.H. (June 1, 2015) – Johnson Outdoors Gear, Inc., a leading global outdoor recreation company, has hired Paul Leonard as the company’s product manager for the Eureka! camping brand. Leonard will be responsible for driving Eureka!’s product development process from product concept, design and development, to final commercialization. 

Leonard is no stranger to camping equipment and has a strong background in the outdoor industry having been employed at Eastern Mountain Sports (EMS) for more than 10 years. During his tenure at EMS, he started out as a Sales Associate and worked his way up to Supervisor, Product Manager and then on to Manager of Sourcing and Product Development. In this position, Leonard lead the design and development team for EMS’s tents, sleeping bags, backpacks, travel gear and accessories; was responsible for sourcing and maintaining manufacturing relationships; and directed product marketing and sales efforts.

“Paul’s ability to design, develop, manufacture, and source will be a huge asset to the Eureka! brand as the company continues to grow and offer new innovations within this business category,” says Christopher Martens, business director for camping at Johnson Outdoors Gear. “With Paul’s solid consumer and retail background, he’ll bring valuable insight into what retailers, as well as our core customers - families, backpackers and wilderness enthusiasts - are looking for in camping equipment.”

About Johnson Outdoors Gear, Inc.

JOHNSON OUTDOORS is a leading global outdoor recreation company that turns ideas into adventure with innovative, top-quality products. The company designs, manufactures and markets a portfolio of winning, consumer-preferred brands across four categories: Watercraft, Marine Electronics, Diving and Outdoor Gear. Johnson Outdoors' familiar brands include, among others: Old Town® canoes and kayaks; Ocean Kayak™ and Necky® kayaks; Carlisle® paddles; Extrasport® personal flotation devices; Minn Kota® motors; Cannon® downriggers; Humminbird® marine electronics; LakeMaster® electronic charts; SCUBAPRO® and SUBGEAR® dive equipment; Silva® compasses; Tech4O® digital instruments; and Eureka!® tents. 

About Eureka!

Eureka!, the outdoor brand that makes camping adventures possible, creates quality tents, sleeping bags, furniture, lighting, and camping accessories for a wide spectrum of campers and environments. Eureka! is part of the Johnson Outdoors’ family of leading outdoor recreational product brands. The company turns ideas into adventure with a portfolio of award-winning, innovative brands that span the globe, including among others, Old Town® canoes and kayaks, Ocean Kayak™, Necky® kayaks, Minn Kota® motors, Humminbird® fishfinders, Scubapro® and UWATEC® dive equipment, Silva® compasses and Jetboil® cooking systems. For more information, visit www.eurekatents.com.

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