Jaybird Celebrates Female Runners of Bekoji, Ethiopia in the Final “Run Wild” Episode

Five Dollars of Every Jaybird Headphone Sold on its Website in March Will Go Towards supporting the Girls Gotta Run Foundation
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PARK CITY, Utah — March 7, 2019 In celebration of International Women’s Day, Jaybird, the leader in sport headphones for runners, announced its final “Run Wild” episode, Elevate, featuring two-time UTMB winner Rory Bosio and the Girls Gotta Run Foundation in Ethiopia. In the episode, Bosio explores running culture in and around Bekoji - birthplace to some of the world's greatest runners - and how the Girls Gotta Run Foundation empowers young women through running. Additionally, to celebrate the women in this episode and support this valuable organization, Jaybird will donate five dollars for every pair of headphone sold on its website, jaybirdsport.com, through the end of March to the Girls Gotta Run Foundation.

The funds raised will pay for new shoes and apparel for the 150 young women of Girls Gotta Run program in Ethiopia.

“We know the power running has to change lives and the impact it can have on local communities,” said Jamie Parker, President and CEO of Jaybird. "Each Run WIld chapter has been an opportunity to shine a spotlight on unique running communities around the world and how they are making a difference in the global running movement. It's both humbling and inspiring to finish our journey in Bekoji, which is so deeply connected to running and to work with and support the incredible Girls Gotta Run Foundation."

The Girls Gotta Run Foundation was established in 2007 and is the only non-profit organization in Ethiopia using the national sport of running as an innovative approach to creating safe spaces, ending child marriage and expanding access to secondary school for vulnerable girls. GGRF invests in girls and their families to create long-term paths for self-reliance and financial resiliency. Since its inception, the Foundation has provided tools and resources for hundreds of women and girls, funded the establishment of running teams, and developed a community of partners working to support female runners in Ethiopia.

“We’re committed to empowering young women through the power of running and education,” said Kayla Nolan, GGRF Executive Director. “UNICEF identifies early marriage as the number one reason that adolescent girls drop out of school in Ethiopia. We work alongside community members to help eliminate the threat of early marriage, increase access to higher education, and help provide opportunities for girls and women to design a future of their choosing. Our work is made possible with the kind support of our dedicated volunteers, GGRF staff and communities in Ethiopia, and generous support from donors like Jaybird.”

Run Wild – Elevate is the final chapter in Jaybird’s short film series. During the course of the Run Wild series, athletes Rory Bosio and Knox Robinson have traveled to London, Tokyo, Chamonix France, Brooklyn and now Bekoji, Ethiopia to learn what makes running so special in these communities. A final, full-length documentary film showcasing these adventures and the power of the global running movement is expected to premiere this Spring.

This film was shot and directed by the award-winning Camp4 Collective. To learn more about the Girls Gotta Run Foundation or donate, visit their website at www.girlsgottarun.org.

About Jaybird

Established in 2006, Jaybird is a pioneer in sports Bluetooth wireless headphones for runners, outdoor athletes, and fitness enthusiasts - designed for athletes, built for adventure. Developed in close collaboration with our team of professional athletes, Jaybird earbuds feature secure comfort-fit and incredible, customizable sound in an adventure-proof, compact form factor. Jaybird has established itself as the brand for active people who love to power their passion with their favorite audio content, from music to podcasts, all without wires.

For more information, please visit www.jaybirdsport.com or #PowerYourPassion with us on Instagram, Facebook and Twitter.

Jaybird is a brand of Logitech International, founded in 1981 and headquartered in Lausanne, Switzerland. Logitech is listed on the SIX Swiss Exchange (LOGN) and on the Nasdaq Global Select Market (LOGI).

About Girls Gotta Run Foundation

The Girls Gotta Run Foundation is 501(c)3 organization that invests in girls who use running and education to empower themselves and their communities. GGRF was established in 2007 and is the first and only non-profit organization in Ethiopia using the national sport of running as an innovative approach to creating safe spaces, ending child marriage and expanding access to secondary school for vulnerable girls.

For more information, please visit www.girlsgottarun.org or join us on Instagram, Facebook, and Twitter.

Jaybird, the Jaybird logo, and other marks are registered in Switzerland and other countries. All other trademarks are the property of their respective owners. For more information about Jaybird and its products, visit the company’s website at http://www.jaybirdsport.com.

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