Jaybird Powers Up With New President and Chief Executive Officer

Jamie Parker to lead brand and accelerate innovation for runners and athletes
Publish date:

PARK CITY, UT - November 15, 2017 

Jaybird logo

Sport headphone and technology pioneer Jaybird, announced today that it has hired former Nike Inc. senior leader Jamie Parker as its new president and chief executive officer to lead the brand and accelerate innovation for runners and athletes.

Parker has served in various leadership positions at Nike, and brings a wealth of experience from both global roles based in the U.S. and leadership roles in Europe and Latin America. He most recently served as global general manager of Nike’s Lifestyle Retail Concepts, and previously held roles as general manager of Nike Sportswear in Brazil, and general manager of Nike Manchester United based in the UK. He has held strategy and product roles across Nike’s Football, Baseball & Athletic Training, Running and Tennis businesses. He earned an MBA from Harvard University and an undergraduate degree from Washington and Lee University, where he was captain of the varsity soccer team. He has a great passion for ultrarunning and the outdoors.

“I could not be more excited for the opportunity to work with Jaybird’s team of athletes, employees and retail partners,” said Parker, the newly appointed president and chief executive officer for Jaybird. “Jaybird’s commitment to product innovation and the team’s relentless focus on athlete insights and how to serve our customers better through the powerful intersection of sport, music and technology is really exciting. As an athlete, and someone always looking to push my own limits, I deeply connect with Jaybird’s mission to inspire athletes to perform at their full potential, so this fit is perfect.”

About Jaybird

Established in 2006 in the mountains of Utah, Jaybird is a pioneer of wireless sports headphones and technology for runners, outdoor athletes and fitness enthusiasts. We believe that music empowers people to push beyond their limits and elevate their performance to new levels. Our products are developed with insights from some of the world's best endurance athletes like Rory Bosio and Timothy Olson. Jaybird's focus on secure and comfort fit, adventure-proof design, and incredibly rich and customizable sound means that athletes everywhere can focus on their passion without wires, or anything else, getting in their way. We continue to evolve and define what it means to motivate people to get outdoors and push themselves with music. For more information, please visit www.jaybirdsport.com or #PowerYourPassion with us on Facebook, Twitter, and Instagram.