Formulated to meet the highest environmental standards, NORTH, a new collection by Swix, is designed for freeride and backcountry applications in a concise collection made to simplify waxing for new users. This easy collection is a single point of purchase for freeride and backcountry users looking for an eco-conscious home waxing kit. The collection will include basic vice and tuning tools as well as wax made for versatile mountain conditions.
“North is designed for the first-time waxer, the focused backcountry and freeride skier who is searching for a simple solution to better ski care,” explained Swix CEO Steve Poulin. The North line up includes three versatile mountain waxes, basic tuning tools, a skin wax, as well as a small collection of bags for easy transport.
“We’ve seen big growth in backcountry and freeride focused waxing as ski sport progresses,” described Swix Marketing Director, Andy Canniff. ‘This is a natural progression of people who want more from their skiing experience.”
To view the full North lineup, visit Swix at booth 31027E atthe upcoming Outdoor Retailer show or email firstname.lastname@example.org to make an appointment.