Interbike 2010 Exhibitor Numbers Surpass 2009

Increased interest from international and returning exhibitors results in demand for more booth space
Author:
Updated:
Original:

SAN JUAN CAPISTRANO, Calif. ¬– June 28, 2010 – With just under three months until Interbike's International Bicycle Expo 2010, Interbike today announced net-sold, square-feet exhibit space at the Sands Convention and Expo Center has surpassed the 2009 show, with only limited amount of exhibit space still available.

Exhibitors from Europe, China and Taiwan have shown increased interest in Interbike's marketplace necessitating the expansion of all of the show's international pavilions for 2010. In addition, the show is welcoming the return of several significant domestic brands to the expo.

“As with any trade event, Interbike has been part of the normal ebb and flow of the bike industry's business needs, marketing plans and the economy,” said Andy Tompkins, Interbike show director. “As this year's floorplan suggests, Interbike continues to be an important business destination on the industry calendar, and has only become a stronger venue for domestic and international brands and retailers to gather.”

All of the International Pavilions have increased their booths for Interbike 2010. The China, Italy, Japan and Taiwan areas will each have a larger presence on the show floor, featuring more international manufacturers from their respective countries.

Additionally, the rapidly diminishing available booth space at Interbike 2010 is in part due to key manufacturers, including Advanced Sports, Shimano, Specialized and SRAM, upsizing their displays.

Several brands such as Santa Cruz, Swobo, and Castelli are returning to Interbike in 2010 following time away from the show to propel their marketing and sales objectives into 2011.

"While we are still huge fans of the OutDoor Demo, indoors is really the best venue for the social part of the business," said Scott Turner of Santa Cruz Bicycles. "What we missed while being away from the indoor Interbike for the last few years is the ability to see all our dealers, industry partners and media friends in one place at one time. We're excited to have the three extra days in a more relaxed atmosphere to talk about bikes. We are also bringing Swobo brand along with us this year, so there's a lot to talk about!"

In addition to its comprehensive exhibitor list, Interbike continues to meet the needs of the industry by providing open lounges, fashion shows, indoor electric bike demo track, a variety of seminars and a highly effective venue for conducting business in the bike industry.

“The convenience of convening the industry at one time and in one place is unbeatable,” Tompkins said. “Interbike will always be a cost effective and straightforward business solution for the industry.”

For more information on procuring a booth at Interbike 2010, please contact sales manager Andria Klinger at 949.226.5745 or andria.klinger@nielsen.com.

About Interbike
Interbike (a business unit of Nielsen Expositions, the parent company of the Outdoor Retailer (OR), Action Sports Retailer (ASR), Health+Fitness Business, and Fly Fishing Retailer trade shows) is a full-service trade show company that creates, markets and produces high-quality expos and educational conferences. Producers of the OutDoor Demo and Interbike International Bicycle Expo, Interbike is the leading bicycle industry business-to-business event management company, bringing together top manufacturers, retailers, industry advocates and media to conduct the business of cycling. Interbike (www.interbike.com) gathers more than 1,100 cycling-related brands and close to 23,000 total attendees annually.

The Interbike 2010 trade-only events begin with OutDoor Demo (September 20-21, 2010 in Boulder City), followed by the Interbike Expo, September 22-24 at the Sands Expo and Convention Center in Las Vegas.

# # #

MEDIA CONTACTS:
Chip Smith, SOAR Communications, 801.656.0472 x1(wk) / 801.597.7515(cell), csmith@soarcomm.com or
Maura Lansford, SOAR Communications, 801.656.0472 x2(wk), mlansford@soarcomm.com

EUROPEAN MEDIA CONTACT:
Uwe Weissflog, inMotion mar.com, +49(0)714 1913131(wk) / +49(0)170 3164035(cell), uweissflog@inmotionmar.com

Related

Interbike 2011 Exhibitor Line Up Surpasses 2010 Numbers

Interbike 2011 Exhibitor Line Up Surpasses 2010 Numbers San Juan Capistrano, Calif. - August 2, 2011 - With thirty business days left before Interbike 2011, the 30th anniversary of the show has already surpassed last year's show in overall size. The 2011 total number of ...read more

OR Summer Market 2010 Pre-Show Numbers Surpass Last Year's

SAN JUAN CAPISTRANO, Calif. - July 12, 2010 - With Outdoor Retailer Summer Market less than a month away, show organizers today announce that net-sold, square-feet exhibit space at the Salt Palace Convention Center in Salt Lake City, Utah has surpassed the 2009 show, with no ...read more

Interbike 2010 Opens with Interbike OutDoor Demo

LAS VEGAS - Sept. 21, 2010 - Today hundreds of retailers are at Day 2 of Interbike OutDoor Demo in Boulder City, Nevada demoing the latest bike products before the indoor portion of Interbike 2010 begins tomorrow at the Sands Expo and Convention Center in Las Vegas. While at ...read more

Health+Fitness Business Expo 2010 Expands Beyond Expectations

SAN JUAN CAPISTRANO, Calif. - August 23, 2010 - In order to accommodate all the fitness product manufacturers wanting to exhibit at the Health+Fitness Business Expo 2010 (HFB), show organizer Nielsen Expositions has expanded its sold-out show hall adjacent to the Sands Expo ...read more

Interbike's 2010 Fashion Show Is "Ready to Ride"

SAN JUAN CAPISTRANO, Calif. - August 17, 2010 - Interbike today announced that the third installment of its fashion show, newly named "Ready to Ride," will showcase a broader spectrum of cycling fashion and have two presentations during Interbike 2010, held at the Sands Expo ...read more

Interbike 2010 Attendee Registration Open at Interbike.com

SAN JUAN CAPISTRANO, Calif. - May 25, 2010 -This week Interbike opened online registration to retail attendees of the Interbike International Expo 2010, September 22-24, preceded by OutDoor Demo on September 20 and 21. Qualified buyers are invited to register at ...read more

Interbike Extends Free Attendee Buyer Registration for Interbike Expo

SAN JUAN CAPISTRANO, Calif. - August 20, 2010 - Interbike today announced the extension of free attendee and buyer registration to September 3, 2010, to give busy retailers one more week to register for the show and avoid the registration fee of $35. Qualified retailers and other ...read more

Interbike Expands Show Video Coverage with InterbikeTV

SAN JUAN CAPISTRANO, Calif. - Sep. 22, 2010 - Interbike today announced it will expand video coverage at its Interbike International Bicycle Expo next week with "InterbikeTV." InterbikeTV is as series of programs that will cover a range of subjects from hot products, cycling ...read more

New Partnerships Connect Interbike Attendees with Triathlon

Interbike attendees will have plenty of opportunity to immerse themselves in the world of triathlon thanks to special VIP access to the Ironman World Championship 70.3 the day before Interbike begins and an expansive Tri Zone at the expo itself. A new 2011 partnership with ...read more