Interbike Expands Show Video Coverage with InterbikeTV - SNEWS

Interbike Expands Show Video Coverage with InterbikeTV

Universal Sports is Media Center title sponsor, and Inside Cycling TV returns as media center technology partner
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SAN JUAN CAPISTRANO, Calif. - Sep. 22, 2010 - Interbike today announced it will expand video coverage at its Interbike International Bicycle Expo next week with "InterbikeTV." InterbikeTV is as series of programs that will cover a range of subjects from hot products, cycling advocacy, and retailer and supplier news.

The Universal Sports Media Center at Interbike will be located on the main show floor, and features a working newsroom and TV studio. Inside Cycling TV returns as the technology partner and will manage the TV studio and live streaming of video from the booth.

In addition to InterbikeTV and with a focus on business news, Gregg Bagni of Alien Truth will host "Alien Truth TV", and David Bernstein will host the "The Spokesman," where they will interview the cycling industry's top movers and shakers.

InsideCycling will have several lifestyle and entertainment programs as well, covering cycling, MTB, BMX and Fixies.

A camera crew roaming the show floor looking for interesting product news will augment in-studio programming.

The TV studio will feature blue-screen technology and new seating arrangement. Content will be geared towards the bike shop owner who can't attend Interbike and people who want their daily dose of Interbike. The content will be entertaining, informative, and interactive. Viewers can send questions via twitter to @ICDOTTV or email to ATP@insidecycling.tv.

Live footage will be viewable on UniversalSports.com, and on-demand footage will be posted the end of each day to interbike.com, interbike.tv and insidecyclingtv.com.

Universal Sports Media Center
At Interbike
Powered by and InsideCycling.tv
Broadcast Schedule

Wednesday, September 22
9:15 - 9:45 a.m. Good Morning Interbike
10:00 - 10:30 a.m. Shop Talk
11:00 - 11:30 a.m. What's Hot @ Interbike
12:00 - 12:30 p.m. The Retailer's Show
1:00 - 1:30 p.m. Alien Truth TV
2:00 - 2:30 p.m. Interbike Tech Talk
3:00 - 3:30 p.m. Inside Cycling
4:00 - 4:30 p.m. Interbike After Dark
5:00 - 5:30 p.m. Inside Cycling

Thursday, September 23
8:30 - 9:00 a.m. Good Morning Interbike
9:15 - 9:45 a.m. Interbike News
10:00 - 10:30 a.m. Shop Talk
11:00 - 11:30 a.m. Interbike Tech Talk
12:00 - 12:30 p.m. What's Hot @ Interbike
1:00 - 1:30 p.m. Alien Truth TV
2:00 - 2:30 p.m. Inside Cycling
3:00 - 3:30 p.m. The Spokesmen
5:00 - 5:30 p.m. The Retailer's Show

Friday, September 24
8:30 - 9:00 a.m. Good Morning Interbike
9:15 - 9:45 a.m. Interbike News
10:00 - 10:30 a.m. Shop Talk
12:00 - 12:30 p.m. What's Hot @ Interbike
1:00 - 1:30 p.m. Interbike Tech Talk
2:00 - 2:30 p.m. The Retailer's Show
3:00 - 3:30 p.m. Inside Cycling
5:00 - 5:30 p.m. Interbike After Dark

For more information about Interbike, please visit www.interbike.com.

ABOUT INTERBIKE
Interbike (a business unit of Nielsen Business Media, the parent company of the Outdoor Retailer (OR), Action Sports Retailer (ASR), Health+Fitness Business, and Fly Fishing Retailer trade shows, is a full-service trade show company that creates, markets and produces high-quality expos and educational conferences. Producers of the OutDoor Demo and Interbike International Bicycle Expo, Interbike is the leading bicycle industry business-to-business event management company, bringing together top manufacturers, retailers, industry advocates and media to conduct the business of cycling. Now celebrating more than 25 years of successful events, Interbike (www.interbike.com) gathers more than 1,100 cycling-related brands and close to 23,000 total attendees annually.

The 2010 Interbike trade-only events begin with OutDoor Demo (September 20-21 in Boulder City), followed by the Interbike Expo, September 22-24 at the Sands Expo and Convention Center in Las Vegas.

ABOUT UNIVERSAL SPORTS
Universal Sports, a partnership between NBC Sports and InterMedia Partners, serves as the preeminent multiplatform destination for Olympic-related and lifestyle sports programming available on television and online. Universal Sports is available in 57 million homes, including nine of the top 10 DMAs: New York, Los Angeles, Chicago, Philadelphia, San Francisco, Dallas-Fort Worth and Washington, D.C. Recent expansion includes launches in Atlanta, Houston, Miami, Denver, Portland, and Jacksonville. Go to UniversalSports.com for a complete list of TV markets. Major world championship and Olympic qualifying events found on Universal Sports range from track and field, skiing, swimming, gymnastics, marathons and cycling, to volleyball, rowing, triathlon, fencing, speed skating and martial arts. UniversalSports.com delivers an immersive experience via live and on-demand competition coverage, interaction with top athletes through blogs and in-depth access to Olympic sports news and information year round. For more information on the availability of the Universal Sports 24-hour television channel, please visit UniversalSports.com.

ABOUT INSIDE CYCLING TV
Inside Cycling Television (ICTV) is the premier online cycling network that provides the fan an opportunity to shoot, upload and share videos with the world of cycling and beyond. Content is available from both professional editorial and user-generated content perspectives. Monde Productions, the ICTV creative and technical production team, is made up of cycling and entertainment veterans, who know how to deliver compelling content of top cycling races, will actively create professionally produced content for the site. This professional content will be complemented by user-generated content served through ICTV's online network. This means fans can experience a race from every angle: professionally researched and produced content and through the experiences of their fellow enthusiasts, virtually propelling them into the action. For more information, please go to www.insidecycling.tv.

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MEDIA CONTACTS:
Chip Smith, SOAR Communications for Interbike, 801.523.3730(wk) / 801.597.7515(cell), csmith@soarcomm.com
Maura Lansford, SOAR Communications, 801.523.3730(wk) / 817.929.8123(cell), mlansford@soarcomm.com

INTERBIKE EUROPEAN MEDIA CONTACT
Uwe Weissflog, inMotion mar.com, +49(0)714 1913131(wk) / +49(0)170 3164035(cell), uweissflog@inmotionmar.com

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