Interbike's 2010 Fashion Show Is "Ready to Ride"

Interbike's annual fashion show, newly named "Ready to Ride," features cycling apparel and accessories for a variety of cycling styles - now in two viewings
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SAN JUAN CAPISTRANO, Calif. - August 17, 2010 - Interbike today announced that the third installment of its fashion show, newly named "Ready to Ride," will showcase a broader spectrum of cycling fashion and have two presentations during Interbike 2010, held at the Sands Expo Convention Center in Las Vegas, September 22 - 24, 2010.

"The casual cycling apparel category has continued to grow along with the growth in transportation, urban and utility cycling," said Rich Kelly, Interbike marketing manager. "With many influences and trends coming from outside of the mainstream bike industry, the fashion show aims to showcase the latest styles, brands and apparel to the industry. The success of our fashion show has drawn fashion designers, and apparel and bike companies to Interbike whose influence reaches beyond bike shops, and we want this year's fashion show to convey that."

Ready-to-Ride will feature stylish clothing, bikes and accessories for a broad audience of cyclists that suit high-fashion to recreation styles and urban to family needs. Interbike is once again partnering with Momentum Magazine to curate the selections for the show.

Due to popular demand, there will be two installments of Ready to Ride on Wednesday, September 22 and Thursday, September 23 at 3:30 p.m. on the main show floor in the Urban Lounge.

Those designers and brands interested contributing their products to Ready-to-Ride should complete the product submission form at www.interbike.com/submitfashion2010 and send it with a lo-res photo to Mia Kohout at mia@momentumplanet.com by September 3, 2010.

For more information about the many events, seminars and activities surrounding the Interbike 2010 visit interbike.com.

About Interbike
Interbike (a business unit of Nielsen Expositions, the parent company of the Outdoor Retailer (OR), Action Sports Retailer (ASR), and Health+Fitness Business trade shows) is a full-service trade show company that creates, markets and produces high-quality expos and educational conferences. Producers of the OutDoor Demo and Interbike International Bicycle Expo, Interbike is the leading bicycle industry business-to-business event management company, bringing together top manufacturers, retailers, industry advocates and media to conduct the business of cycling. Interbike (www.interbike.com) gathers more than 1,100 cycling-related brands and close to 23,000 total attendees annually.

The Interbike 2010 trade-only events begin with OutDoor Demo (September 20-21, 2010 in Boulder City), followed by the Interbike Expo, September 22-24 at the Sands Expo and Convention Center in Las Vegas.

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MEDIA CONTACTS:
Chip Smith, SOAR Communications, 801.656.0472 x1(wk) / 801.597.7515(cell), csmith@soarcomm.com or
Maura Lansford, SOAR Communications, 801.656.0472 x2(wk), mlansford@soarcomm.com

EUROPEAN MEDIA CONTACT:
Uwe Weissflog, inMotionmar.com, +49(0)714 1913131(wk) / +49(0)170 3164035(cell), uweissflog@inmotionmar.com

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