Interbike Attendees Invited to Ride the Tour de Lake Mead at Demo

Interbike today announced the details of the Tour de Lake Mead, a 24-mile ride that takes participating Interbike attendees through Lake Mead National Park to the lake and back.
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SAN JUAN CAPISTRANO, Calif. - Sept. 10, 2010 - Interbike today announced the details of the Tour de Lake Mead, a 24-mile ride that takes participating Interbike attendees through Lake Mead National Park to the lake and back. The ride leaves from the Interbike OutDoor Demo location in Boulder City, Nevada on Sept. 21, 2010 at 8 a.m.

"Get a few cyclists together and they'll make any ride into a race," said Rich Kelly, Interbike communications manager and ride host. "Shimano's Wayne Stetina is there every year pushing it at the front, but the majority of us turn the Tour de Lake Mead into a good time for a casual ride during the show on one of the many great new bikes on display."

The Tour de Lake Mead gives attendees a chance to ride the latest bikes from OutDoor Demo exhibitors and network with fellow attendees, journalists, and exhibitors. It covers 24 miles of rolling hills overlooking Lake Mead. The return to the Demo site from the rest stop, which is sponsored by H2O Overdrive, is on a quality bike lane with a moderate climb.

A police escort will be provided at the beginning of the route where it is busy, and neutral tech support will be provided by Mavic.

Interbike encourages attendees to contact OutDoor Demo exhibitors before the show to reserve a demo bike for the Tour de Lake Mead. Attendees are also welcome to ride their own bikes.

A list of OutDoor Demo exhibitors is available at interbike.com. Attendees can sort the list by bike category to view a complete list of exhibitors that manufacture the type of bike they want to ride in the event.

Complimentary shuttle buses to OutDoor Demo for the Tour de Lake Mead will depart from the Sands Expo and Convention Center in Las Vegas on Sept. 21 at 6:30 a.m. sharp.

Information about this and other Interbike events is available at interbike.com.

About Interbike
Interbike (a business unit of Nielsen Expositions, the parent company of the Outdoor Retailer (OR), Action Sports Retailer (ASR), and Health+Fitness Business trade shows) is a full-service trade show company that creates, markets and produces high-quality expos and educational conferences. Producers of the OutDoor Demo and Interbike International Bicycle Expo, Interbike is the leading bicycle industry business-to-business event management company, bringing together top manufacturers, retailers, industry advocates and media to conduct the business of cycling. Interbike (www.interbike.com) gathers more than 1,100 cycling-related brands and close to 23,000 total attendees annually.

The Interbike 2010 trade-only events begin with OutDoor Demo (September 20-21, 2010 in Boulder City), followed by the Interbike Expo, September 22-24 at the Sands Expo and Convention Center in Las Vegas.

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MEDIA CONTACTS:
Chip Smith, SOAR Communications, 801.656.0472 x1(wk) / 801.597.7515(cell), csmith@soarcomm.com
Maura Lansford, SOAR Communications, 801.656.0472 x2(wk), mlansford@soarcomm.com

EUROPEAN MEDIA CONTACT:
Uwe Weissflog, inMotionmar.com, +49(0)714 1913131(wk) / +49(0)170 3164035(cell), uweissflog@inmotionmar.com

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