Electric Bike Association to Promote eBikes at Interbike OutDoor Demo

Light Electric Vehicle Association invites attendees to put the power of pedal-assisted bikes to the test in a friendly competition against unassisted bikes
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SAN JUAN CAPISTRANO, Calif. – July 21, 2010 – Interbike is partnering with Light Electric Vehicle Association (LEVA) to provide new electric bicycle features at OutDoor Demo, September 20-21, 2010. The features include an eBike-only paved demo track and the Hill Climb Challenge, a spectator-friendly race that will compare the endurance of unassisted cyclists to the battery-operated power of the latest pedal-assist bike designs.

OutDoor Demo precedes the Interbike International Trade Expo happening September 22 – 24 at the Sands Convention Center in Las Vegas.

LEVA's eBike demo track is positioned on a newly paved bike trail that runs through OutDoor Demo. The quarter-mile test track begins at the LEVA booth at the DownHill Shuttle stop/BMX track area, where attendees can test the power and ability of the latest eBikes.

The course for the LEVA Hill Climb Challenge takes racers up a nearly six percent grade, third-mile climb from the bottom of the Road Loop to the top. This race is an opportunity to test the electric power of pedal-assist bikes against the power of cyclists on regular bikes.

Attendees that want to compete in the LEVA Hill Climb Challenge should sign up at the LEVA booth adjacent to the eBike demo track on Monday or Tuesday before the event, starting Tuesday, September 21 at 2 p.m.

Exhibitors interested in providing bikes for the Hill Climb Challenge, either an eBike or a non-power assisted bike, please e-mail Sidney Kuropchak, executive director of LEVA, at sidneyk@levassociation.com for more information. Exhibitors providing bikes are encouraged to make a small donation to Bikes Belong Coalition to participate.

More information about Interbike 2010 events is available at interbike.com.

About Interbike
Interbike (a business unit of Nielsen Expositions, the parent company of the Outdoor Retailer (OR), Action Sports Retailer (ASR), and Health+Fitness Business trade shows) is a full-service trade show company that creates, markets and produces high-quality expos and educational conferences. Producers of the OutDoor Demo and Interbike International Bicycle Expo, Interbike is the leading bicycle industry business-to-business event management company, bringing together top manufacturers, retailers, industry advocates and media to conduct the business of cycling. Interbike (www.interbike.com) gathers more than 1,100 cycling-related brands and close to 23,000 total attendees annually.

The Interbike 2010 trade-only events begin with OutDoor Demo (September 20-21, 2010 in Boulder City), followed by the Interbike Expo, September 22-24 at the Sands Expo and Convention Center in Las Vegas.

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MEDIA CONTACTS:
Chip Smith, SOAR Communications, 801.656.0472 x1(wk) / 801.597.7515(cell), csmith@soarcomm.com or
Maura Lansford, SOAR Communications, 801.656.0472 x2(wk), mlansford@soarcomm.com

EUROPEAN MEDIA CONTACT:
Uwe Weissflog, inMotion mar.com, +49(0)714 1913131(wk) / +49(0)170 3164035(cell), uweissflog@inmotionmar.com

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