New Interbike Mobile App for Expo and OutDoor Demo - SNEWS

New Interbike Mobile App for Expo and OutDoor Demo

Interbike announces new mobile app, sponsored by Strava, show attendees can use for connecting with the industry, navigating the Expo and OutDoor Demo, and for social media.
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New Interbike Mobile App for Expo and OutDoor Demo

SAN JUAN CAPISTRANO, Calif. – August 24, 2011 –Interbike participants will now have more resources than ever for connecting with the industry, navigating the Expo and OutDoor Demo, engaging in social media through the Interbike mobile app, sponsored by Strava.

The inaugural Interbike Mobile App is now available for download by visiting interbike.com/mobile. The Interbike app will provide interactive exhibitor directories, floor maps, event schedules and planning tools to improve time management and getting around the floor. With full contact information for the more than 750 exhibitors at the show, the app will also serve as a year-round “bike industry in your pocket.”

Interbike Mobile App

Interbike mobile app features include:

  • Interactive exhibitor list/show floorplan
  • Complete list of Interbike events
  • Direct connection to the Interbike Planner tool for personal scheduling
  • Real-time show alerts and notifications
  • Rate and comment on attended sessions
  • Social media interaction with live feed of Interbike-related posts

Interbike and Strava, a mobile online service for tracking, comparing and competing while on the go, are also working on finalizing details on some fun “social fitness” competition at OutDoor Demo on key trails at Bootleg Canyon and the Tour de Lake Mead. More info will be announced soon.

The free Interbike mobile app is a native application, operating without the need for Internet connectivity or a continual cell phone signal, for the iPhone, iPod Touch, iPad, Android and Blackberry devices.

Promotional exposure for exhibiting brands is available through a range of mobile app sponsorship packages. For more information, contact Interbike Sales Manager Andria Klinger at andria.klinger@nielsen.com.

AboutInterbike

The Interbike International Bicycle Expo and OutDoor Demo are the bicycle industry's leading business-to-business events bringing together top manufacturers, retailers, industry advocates and media to conduct the business of cycling. Interbike is a business unit of Nielsen Expositions, the parent company of the Outdoor Retailer (OR) and Health+Fitness Business expos. Nielsen Expositions is a full-service trade show company that creates, markets and produces high-quality expos and educational conferences. Interbike (www.interbike.com) gathers more than 1,100 cycling-related brands and close to 24,000 total attendees annually.

Interbike celebrates 30 years of serving the industry, beginning with OutDoor Demo (September 12-13, 2011 in Boulder City, Nevada), followed by the Interbike Expo, September 14-16 at the Sands Expo and Convention Center in Las Vegas.

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MEDIA CONTACTS:

Maura Lansford, 801.656.0472 x2(wk) / 817.929.8123(cell), mlansford@soarcomm.com

Chip Smith, 801.656.0472 x1(wk)/ 801.597.7515(cell), csmith@soarcomm.com

EUROPEAN MEDIA CONTACT:

Uwe Weissflog, inMotion mar.com, +49(0)714 1913131(wk) / +49(0)170 3164035(cell), uweissflog@inmotionmar.com

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