Health+Fitness Business Expo 2010 Expands Beyond Expectations

The co-location of the fitness trade show and Interbike draws crossover retail audience that increases demand for HFB exhibit space
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SAN JUAN CAPISTRANO, Calif. - August 23, 2010 - In order to accommodate all the fitness product manufacturers wanting to exhibit at the Health+Fitness Business Expo 2010 (HFB), show organizer Nielsen Expositions has expanded its sold-out show hall adjacent to the Sands Expo Convention Center for the 2010 expo to be held September 22-23.

"When we decided to co-locate HFB with Interbike, we anticipated that there would be a sizable crossover retail audience between the two shows," said Andy Tompkins, HFB and Interbike show director. "But we didn't expect that the demand for exhibit space - especially from manufacturers not traditionally at the show - would be great enough to expand the show floor."

Though HFB planned that the show in Las Vegas would be smaller than when at its peak in Denver, HFB 2010 is nearly the same size as HFB 2009 in square footage and number of exhibitors.

Some of the brands exhibiting at the show include BH Fitness, Body Solid, Landice, Lifecore, Lifespan, PaceMaster, Precor, SportsArt, LeMond, Spri and Spirit. Some of those returning to the show floor include Diamondback, Octane, Powertec, Torque, True Fitness and Vision.

"HFB is a great format to meet new customers, strengthen relationships with existing customers and introduce new products," said Duane Abbott, Body Solid sales representative. "The show's new venue in Las Vegas next to Interbike makes us even more excited about what is already one of our best shows every year."

CLIF Bar, a long-time exhibitor at Interbike, has decided to also exhibit at HFB for the first time this year.

"Most of our relationships with the health and fitness industry have been with commercial distribution channels," said Scott Whipps, vice president of sales, sports retail, for CLIF Bar. "We're excited to exhibit at HFB and hope to strengthen our relationships with specialty retailers and broaden our outreach to a variety of athletes."

Buyers and attendees registered for either of the two shows will have access to both show floors and all events. Interested retailers view the lists of extensive seminars available to HFB and Interbike attendees, view the exhibitor lists and register to attend at healthandfitnessbiz.com and interbike.com.

For information about procuring a booth at HFB 2010, please contact Sales Manager Andria Klinger at andria.klinger@nielsen.comor 949.226.5745.

More about HFB and current industry news can be found at www.healthandfitnessbiz.com.

About Health+Fitness Business
Health+Fitness Business (HFB), a division of Nielsen Expositions, is a full service tradeshow company whose goal is to create, market and produce high quality tradeshows and educational conferences. HFB is the leading retail fitness industry business-to-business trade event, bringing together top manufacturers, retailers, buyers, industry advocates and media to conduct the business of the fitness. For more information, please visit www.healthandfitnessbiz.com.

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MEDIA CONTACTS:
Chip Smith, SOAR Communications, 801.656.0472(wk) / 801.597.7515(cell), csmith@soarcomm.com
Elizabeth O. Hurst, SOAR Communications, 801.656.0472(wk) / 408.386.8168(cell), ehurst@soarcomm.com

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