OR Summer Market 2010 Pre-Show Numbers Surpass Last Year's

ith Outdoor Retailer Summer Market less than a month away, show organizers today announce that net-sold, square-feet exhibit space at the Salt Palace Convention Center in Salt Lake City, Utah has surpassed the 2009 show, with no space left available.
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SAN JUAN CAPISTRANO, Calif. - July 12, 2010 - With Outdoor Retailer Summer Market less than a month away, show organizers today announce that net-sold, square-feet exhibit space at the Salt Palace Convention Center in Salt Lake City, Utah has surpassed the 2009 show, with no space left available.

The indoor portion of Outdoor Retailer Summer Market will host close to 1,040 total exhibitors, which is a 12 percent increase compared to last year. The exhibitor total also includes close to 170 new exhibitors, 48 percent more than the previous Summer Market.

Attendee pre-registration also indicates a strong show with store registration up 13 percent and individual buyer registration up 18 percent compared to the same time last year.

"OR Summer is shaping up to be action-packed as well as exhibitor-packed, with lots of excitement building from a sense of momentum in specialty retail and an uptick in active outdoor participation," said Kenji Haroutunian, Outdoor Retailer show director. "The show has maintained strength by creatively serving the diverse and expanding outdoor recreation marketplace while also providing innovative solutions for the individual markets within the outdoor recreation industry."

Outdoor Retailer Summer Market 2010, the outdoor recreation industry's week-long event, will start with the Open Air Demo held at its new location, Jordanelle State Park in Heber City, August 2, followed by the Expo at the Salt Palace Convention Center August 3-6.

For more information about the Outdoor Retailer Summer Market 2010, please visit, www.outdoorretailer.com.

About Outdoor Retailer
Outdoor Retailer (OR), produced by Nielsen Business Media of San Juan Capistrano, Calif., is a full-service trade show company that creates, markets and produces high-quality expos and educational conferences. OR is the leading outdoor industry business-to-business event management company, bringing together manufacturers, retailers, industry advocates and media to conduct the business of outdoor recreation. Now celebrating more than 25 years of successful events, Outdoor Retailer (www.outdoorretailer.com) gathers approximately 40,000 attendees on a semi-annual basis for its Winter and Summer Market shows.

Preview the future of the outdoor industry at the Outdoor Retailer Summer Market, which will bring the best of spring/summer product offerings to Salt Lake City, Utah at the Open Air Demo from August 2, 2010 and the trade show from August 3-6, 2010.

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Maura Lansford, SOAR Communications, 801.656.0472 x2(wk)/ 817.929.8123(cell), mlansford@soarcomm.com
Chip Smith, SOAR Communications, 801.656.0472 x1(wk) / 801.597.7515(cell), csmith@soarcomm.com

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