2007 OR Winter Market Attracts Record Number of Exhibitors - SNEWS

2007 OR Winter Market Attracts Record Number of Exhibitors

First Winter Market in Expanded Salt Palace Draws Hundreds of New Exhibitors and Showcases More Innovative Products than Ever Before

SAN JUAN CAPISTRANO, CALIF. – Outdoor Retailer, the leading outdoor industry trade event, will host a record 775+ exhibiting companies at the upcoming 2007 Winter Market tradeshow. Set for January 27-30, 2007 at the newly expanded Salt Palace Convention Center in Salt Lake City, Winter Market will welcome 230 new exhibiting companies, up 13% from Winter Market 2006.

Building upon the momentum from two sold out shows in 2006, the upcoming January show is expected to be the largest Winter Market to date. In addition to hundreds of new exhibitors, 149 returning exhibitors will boast expanded booths, offering more space and product offerings to thousands of attendees.

“We are looking forward to our first Winter Market in the expanded Salt Palace,” said Peter Devin, group show director for Outdoor Retailer. “The overwhelming interest in the outdoor market is inspiring, and we are thrilled to welcome more and more participants to the show. Our goal is to provide the outdoor business community with an efficient and compelling marketplace where participants can pinpoint top trends, further business strategies and network with leading industry influencers.”

With the influx of new exhibitors and a 76% exhibitor return rate, Winter Market attendees can expect to see the very latest wintersports innovations from alpine mountaineering gear and backcountry snowboards to technical and lifestyle apparel. Top trends include an increase in environmentally-conscious products across all segments, as well as an increase in the number of apparel exhibitors entering the outdoor market.

•The 4th Annual Backcountry Base Camp (BBC) will kick-off Winter Market on Friday, January 26, 2007 at Brighton, in Big Cottonwood Canyon, Utah (9:00-4:00 p.m.). Attendees will have the unique opportunity to test the latest backcountry equipment prior to making buying decisions or finalizing story ideas. The event will feature backcountry guided tours, a Nordic facility, snowshoe testing area, and a beacon search area among other events. The Base Camp Bash will be held immediately following BBC at the Alpine Rose from 4:00-6:00 p.m.

•The first ever Outdoor Retailer Design Center will provide a valuable resource for the product development and sourcing community present at Outdoor Retailer. The Design Center will showcase the latest outdoor design trends, color ways and new fabrics, and will also house the resources needed to connect buyers with Outdoor Retailer's supplier community.

•The 3rd Annual Winter Market Fashion Show series will feature more than 100 brands in themed sections including footwear, casual, base sport and technical outerwear, and accessories. Shows will be held at 11:00 a.m. and 2:00 p.m. daily (morning show only on January 30).

About Outdoor Retailer
Outdoor Retailer, a division of VNU Expositions is a full service tradeshow company whose goal is to create, market and produce high quality tradeshows and educational conferences. Outdoor Retailer is the leading outdoor industry business-to-business trade event, bringing together top manufacturers, retailers, industry advocates and media to conduct the business of the recreational outdoors. Currently in its 25th successful year, OR gathers approximately 40,000 attendees on a semi-annual basis for both Fall/Winter/Holiday and Spring/Summer markets. VNU Expositions Inc., headquartered in Northern Virginia, and its predecessor companies have been in the exposition and conference business for over 35 years.

Outdoor Retailer Winter Market 2007 will be held in Salt Lake City, Utah from January 27-30 at the Salt Palace Convention Center, with the 4th Annual Backcountry Base Camp scheduled on January 26, one day prior to the Show. Registration details for Winter Market 2007 and more information on Outdoor Retailer tradeshows can be found at www.outdoorretailer.com. Media may contact Sara Nazzaro at Mullen by phone at 978/468-8970 or by email at sara.nazzaro@mullen.com.


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