Outdoor Retailer Summer Market Moves to July in 2009

Summer Market 2008 to maintain August timeframe before moving up in 2009

SAN JUAN CAPISTRANO, CALIF. (June 26, 2007) – Outdoor Retailer, the leading outdoor industry trade event, is moving up the date of its 2009 Summer Market to July 21-24. The decision to change the show dates was made in response to evolving market needs for many of the exhibitors at Summer Market. In particular, the new 2009 date aligns more closely with earlier buying cycles and an accelerated selling window for many outdoor companies.

“The team at Outdoor Retailer is pleased to move Summer Market 2009 up a few weeks in order to meet the needs of many buyers, exhibitors and retailers alike,” said Joseph Flynn, vice president, Nielsen Sports Group. “We are constantly evaluating shifts and trends in the outdoor market, and after thorough research and consideration of all interest groups, it became clear that we need to make this change in order to best serve a broad group of our outdoor specialty business partners.”

Outdoor Retailer has worked closely with the Outdoor Industry Association, the Salt Palace Convention Center, the Salt Lake Convention and Visitors Bureau and members of the outdoor industry to secure the new date and to ensure that it will not interfere with other events on the outdoor industry and international trade show calendars.

“By moving the show to late July in 2009, the Outdoor Industry Association is confident that the new dates appropriately balance the needs of all market segments,” said Frank Hugelmeyer, president & CEO of the Outdoor Industry Association. “Our top priority in choosing the new dates was to allow companies enough time to adjust development cycles and ensure our members benefit from a more timely, collaborative and dynamic marketplace.”

Future Outdoor Retailer Show Dates:

Winter Market 2008: January 23 – January 26; Salt Lake City, UT
Summer Market 2008: August 7 – August 10; Salt Lake City, UT
Winter Market 2009: January 21 – January 24; Salt Lake City, UT
Summer Market 2009: July 21 – July 24; Salt Lake City, UT

Exhibitors are encouraged to contact their Outdoor Retailer account executive with questions.

About Outdoor Retailer
Outdoor Retailer, produced by Nielsen Business Media, is a full service trade show whose goal is to create, market and produce high quality trade shows and educational conferences. Outdoor Retailer is endorsed by OIA, the Outdoor Industry Association, the leading trade group for the Outdoor Recreation Industry and a partner with Nielsen in producing the Outdoor Retailer Summer and Winter Market Events, and TAPS, the Trade Association of Paddlesports - a non-profit trade association supporting the paddling industry in North America.

Outdoor Retailer is the leading outdoor industry business-to-business trade event, bringing together top manufacturers, retailers, industry advocates and media to conduct the business of the recreational outdoors. Currently in its 26th successful year, OR gathers approximately 40,000 attendees on a semi-annual basis for both Fall/Winter/Holiday and Spring/Summer markets. Nielsen Business Media headquartered in New York City, and its predecessor companies have been in the exposition and conference business for over 35 years.

Outdoor Retailer Summer Market 2007 will be held in Salt Lake City, Utah from August 9-12 at the Salt Palace Convention Center, with Open Air Demo Day at Willard Bay State Park scheduled on August 7-8. Media may contact Sara Nazzaro at Mullen by phone at 978/468-8970 or by email at sara.nazzaro@mullen.com.



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