Industry leader appointed to oversee outdoor retailer’s sustainability programs


Amy Roberts will lead efforts to further integrate sustainability into MEC’s operations

Vancouver, BC – Sustainability at a leading Canadian retailer – Mountain Equipment Co-op (MEC) – enters a new chapter today with the appointment of Amy Roberts as Director of Sustainability. Roberts will assume responsibility for further integration of sustainability into MEC’s business, notably in the areas of product integrity, financial reporting, green operations and industry collaboration and advocacy. 

CEO David Labistour said: “At MEC we’ve seen first-hand the exceptional work Amy has done in driving support for outdoor recreation and fostering industry-wide collaboration on social and environmental responsibility. Amy is a true leader in our space, and we are delighted that she will continue to extend MEC’s sustainability efforts.”

Roberts has deep roots within the North American outdoor industry, most recently, since 2012, overseeing MEC’s social compliance efforts to uphold factory health and safety standards and advance factory workers’ interests.

Previously, from 2005 to 2011, Roberts oversaw government affairs and corporate responsibility for the Outdoor Industry Association (OIA), a leading U.S. trade organization. At the OIA Roberts facilitated the development of the Higg Index, which enables MEC and other product manufacturers to improve the environmental and social performance of products bearing their names.

Labistour added: “Manufacturing MEC-brand products accounts for the single largest portion of MEC’s overall environmental footprint, and Amy Roberts is well-placed to continue focusing our efforts to reduce their impacts.”

In related news, MEC recently published its 2012 Accountability Report, Collaborate, which details MEC’s progress in eight core areas of its business, from product design and manufacturing to financials and governance. Performance targets were set in 2011 for each of the eight areas, and the report speaks to general goals for them and tracks progress against specific performance indicators.

For example, in 2012, MEC achieved a 31 per cent reduction in its carbon footprint, surpassing the target of 20 per cent reduction it had set.

The report is available for viewing or download at

About MEC

Mountain Equipment Co-op is Canada’s leading retailer of clothing, gear, and services for active lifestyles, including hiking, cycling, running, camping, fitness, snowsports and watersports. MEC has more than 3.5 million members throughout Canada, whom it serves through 16 stores in six provinces as well as Widely recognized for its commitment to sustainability, MEC is a member of 1% For The Planet and supports various outdoor recreation and environmental conservation initiatives through its community grants program. Anyone can join MEC and become part-owner in the Co-op, by purchasing a $5 lifetime individual membership. More information is available at


For more information:

Nicolas Sirois
National Public Relations Coordinator

Tim Southam
Public Affairs Manager