(Vail, Colo.) – The 12th edition of Vail’s summer Mountain Games, the inaugural year with GoPro as the new title sponsor, experienced a dramatic increase in spectators and local economic impacts, along with a substantial increase in television and media exposure. With a long-term sponsor agreement in place with GoPro, the Vail Valley Foundation looks forward to continued growth for the nation’s largest celebration of mountain sports, lifestyle and music.
The 2013 GoPro Mountain Games, held June 6-9, enjoyed an estimated 53,579 spectators during the course of the four-day event, which represents a 22 percent increase over 2012. The Games played host to three nights of free live music, 29 competitive and participatory athletic events, an outdoor lifestyle free film series and a Gear Town that included over 83 partner brands and multiple experiential expo areas.
The event also drove significant economic impact to the Town of Vail, with surveys indicating a $4.7 million infusion, representing a 23% increase over 2012. This figure includes approximately 5,391 room nights booked in Vail as a direct result of the event.
“Our partnership with GoPro has certainly elevated the Mountain Games to a new level,” says Mike Imhof, Senior Vice President of Sales & Operations for the Vail Valley Foundation, which organizes the annual event. “We’re already looking forward to providing an even more exciting experience for all of our athletes, spectators and partner brands in 2014.”
The 2013 GoPro Mountain Games also garnered increased national and international attention, playing host to the 2013 Slackline World Championships, the only International Federation of Sport Climbing World Cup bouldering event in the United States and a silver level Slopestyle event on the Freeride Mountain Bike World Tour. All of the action was chronicled via three separate one-hour television shows on NBC Sports Network, Universal Sports and Outside TV, as well as coverage on Spike TV, Grind TV, CNET and 9News. In all, the 2013 GoPro Mountain Games generated over 400 editorial media stories, resulting in over 180 million impressions.
About the GoPro Mountain Games
The GoPro Mountain Games are the nation’s largest celebration of mountain sport, lifestyle and music featuring top professional and amateur athletes from around the world. The environmentally-friendly adventure sporting event hosts approximately 3,000 outdoor athletes, along with an estimated 53,000 spectators. Athletes converge on Vail’s mountains and rivers to compete in nine sports and 25 disciplines for over $100,000 in prize money. Events include kayaking, rafting, stand up paddling, mountain biking, road cycling, World Cup Bouldering, amateur climbing, fly-fishing, trail running, the slackline world championships and a half marathon. Additional events at the GoPro Mountain Games include: a film series, Outdoor Reels; a photography competition, Mountain Click; an interactive expo area, Gear Town; DockDog canine competitions and free concerts at Mountains of Music. The GoPro Mountain Games return June 5-8, 2014 and are a project of the Vail Valley Foundation. www.gopromountaingames.com / 888.883.VAIL(8245)
GoPro makes the world's most versatile cameras, enabling people to capture immersive and engaging footage of themselves during their favorite activities. GoPro's HERO line of wearable and gear mountable cameras are used collectively by more consumers, professional athletes, and video production professionals than any other camera in the world. Based in San Mateo, California, GoPro's products are available in more than 30,000 stores in over 100 countries worldwide and direct via GoPro.com.
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