Sponsorship with world-class team signed through next Olympic cycle
GOLETA, CALIF. (November 1, 2016) — HOKA ONE ONE®, a division of Deckers Brands (NYSE: DECK), is the new exclusive sponsor of New Jersey New York Track Club, the top U.S. elite middle-distance team led by coaching legend Frank Gagliano.
“We’re excited to have solidified our partnership with the power-house NJNY Track Club, which is producing excellence in middle distance running with an incredibly accomplished coaching staff,” said Mike McManus, HOKA ONE ONE Senior Sports Marketing Manager. “Together, we want to build the best post-collegiate elite development team for milers and other talented mid-distance runners.”
HOKA ONE ONE's sponsorship of NJNYTC extends through 2020, encompassing the next summer Olympics. Sixteen members of the team qualified for this year’s U.S. Olympic Track & Field Trials, with one athlete competing in Rio. The club is coached by Head Coach Francis Gagliano, Assistant Coach John Trautmann, and Assistant Coach Tom Nohilly. Twenty-two athletes currently train with the club.
“HOKA ONE ONE’s sponsorship will enable us to continue to develop and strengthen our elite athlete roster,” said Head Coach Gagliano. “With HOKA athletes already in our ranks, including Colby Alexander, Kyle Merber and Nicole Tully, the transition to HOKA ONE ONE running shoes and gear will be seamless. We’re excited to take on the world’s best with HOKA.”
This is HOKA’s second partnership with a U.S.-based, world-class running club. The HOKA ONE ONE NJNYTC team adds depth to HOKA’s elite roster, which includes the HOKA Northern Arizona Elite team led by Ben Rosario, in addition to other athletes in HOKA’s elite development pipeline in mountain, ultra, and trail running, and triathlon.
About the HOKA ONE ONE® brand
HOKA ONE ONE® is the fastest growing premium running shoe brand in the world. Two life-long runners launched HOKA in 2009, after years spent handcrafting and shaping lightweight shoes with extra-thick midsoles. Initially embraced by ultrarunners because of their enhanced cushioning and inherent stability, HOKA now offers shoes for all types of athletes who enjoy the unique ride the shoes provide. For more information visit www.hokaoneone.com or follow @hokaoneone #hokaoneone.
About Deckers Brands
Deckers Brands is a global leader in designing, marketing and distributing innovative footwear, apparel and accessories developed for both everyday casual lifestyle use and high performance activities. The Company’s portfolio of brands includes UGG®, Teva®, Sanuk®, Ahnu®, and HOKA ONE ONE®. Deckers Brands products are sold in more than 50 countries and territories through select department and specialty stores, over one hundred Company-owned and operated retail stores, and select online stores, including Company-owned websites. Deckers Brands has a 40-year history of building niche footwear brands into lifestyle market leaders attracting millions of loyal consumers globally. For more information, please visit www.deckers.com
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