Limited Edition HOKA ONE ONE Track Spikes Released and Ready to Race

Author:
Updated:
Original:

Unprecedented new spikes push boundaries of track performance

HyperFocal: 0

Goleta, Calif. (March 10, 2016) — Once again, HOKA ONE ONE® (a division of Deckers Brands NYSE: DECK) is breaking the mold—this time, on the track. Rather than settle for the traditional trajectory of middle and long distance track spike shoe design, HOKA ONE ONE has introduced the much-anticipated Rocket MD and Rocket LD with unique performance-oriented features.

The limited edition Rocket spikes deliver revolutionary protection and propulsion for track athletes looking to increase turnover and finish strong. After seasons of diligent wear-testing and refining with HOKA’s world-class runners, the Rocket MD and LD have become the go-to spike shoes for Olympian Leo Manzano, national 5,000-meter champion Nicole Tully and other elite HOKA athletes.

“Our new Rocket spikes bring a specialized approach to the track—similar to the way ski tuners, bike mechanics, and race car pit crews view performance gear. We’re pushing boundaries with the design of the Rocket MD and LD,” Jean Luc Diard, HOKA ONE ONE co-founder and VP of innovation. “Our athletes are contributing to our original dream of making running shoes that make running and racing more fun, to help people fly over the ground.”

The Rocket MD features an innovative spike plate with Scaevus Symmetry—an asymmetrical design for performance on left turns. Coupled with HOKA’s signature early meta-rocker geometry, this encourages athletes to lean in around corners and fly down the straightaways. At 4.5 ounces, the Rocket MD excels in distances from the 400-meters up to the 1500-meters or mile.

The Rocket LD, weighing just 4.3 ounces, features a foam midsole, supportive arch and a horseshoe-shaped, four-spike plate with the rocker geometry technology unique to HOKA running shoes. Designed for longer distance track races, it excels in races from 1500-meters through 10,000-meters. 

“HOKA now has training- and competition-ready shoes for all athletes, from world-class trail runners scaling mountains in the Speedgoat and Olympic track athletes to high school track stars and age-group recreational joggers signing up for an all-comer’s mile race in the new Clayton,” said HOKA ONE ONE President Wendy Yang. “As we continue to expand our line with innovative new products, we still strive to deliver the the same excellence in our core products to the HOKA fans who’ve been with us since the start.”

The limited edition Rocket MD and LD spikes are available at 24 select running stores across the U.S. now; www.hokaoneone.com for more information. The Rocket MD retails for $80 and the LD for $80.

About the HOKA ONE ONE® brand
HOKA ONE ONE® is the fastest growing, premium running shoe brand in the world. Two life-long runners launched HOKA in 2009, after years spent handcrafting and shaping lightweight shoes with extra-thick midsoles. Initially embraced by ultrarunners because of their enhanced cushioning and inherent stability, HOKA now offers shoes for all types of athletes who enjoy the unique ride the shoes provide. For more information visitwww.hokaoneone.com or follow @hokaoneone #hokaoneone.

About Deckers Brands
Deckers Brands is a global leader in designing, marketing and distributing innovative footwear, apparel and accessories developed for both everyday casual lifestyle use and high performance activities. The Company’s portfolio of brands includes UGG®, Teva®, Sanuk®, Ahnu®, and HOKA ONE ONE®. Deckers Brands products are sold in more than 50 countries and territories through select department and specialty stores, 142 Company-owned and operated retail stores, and select online stores, including Company-owned websites. Deckers Brands has a 40-year history of building niche footwear brands into lifestyle market leaders attracting millions of loyal consumers globally. For more information, please visit www.deckers.com.

# # #

Contact:
Elizabeth Carey
Backbone Media
970-963-4873 ext. 207
elizabeth.carey@backbonemedia.net

Related

HyperFocal: 0

HOKA ONE ONE Debuts Asymmetrical Speed Evo R Track Spike

GOLETA, Calif. (June 28, 2016) — HOKA ONE ONE®, a division of Deckers Brands (NYSE: DECK), continues to revolutionize running with today’s introduction of its asymmetrical Speed Evo R track spike. After observing that 60 percent of a track athlete’s race is spent making left ...read more

NJNY Announce

HOKA ONE ONE Partners with New Jersey New York Track Club

Sponsorship with world-class team signed through next Olympic cycle GOLETA, CALIF. (November 1, 2016) — HOKA ONE ONE®, a division of Deckers Brands (NYSE: DECK), is the new exclusive sponsor of New Jersey New York Track Club, the top U.S. elite middle-distance team led by ...read more

Screen Shot 2016-08-24 at 11.04.11 AM

HOKA ONE ONE Adds Distance Stars to Roster

Katja Goldring and Martin Hehir bring depth, impressive resumes to Northern Arizona Elite team in Flagstaff, Arizona GOLETA, Calif. (August 24, 2016) — HOKA ONE ONE®, a division of Deckers Brands (NYSE: DECK), welcomes two elite runners to its Northern Arizona (NAZ) Elite team. ...read more

Jim Walmsley Western States Walmsley-2 copy

HOKA ONE ONE Adds Accomplished Athletes to Roster

Two fast trail runners and an ultra vet strengthen HOKA’s elite mountain, ultra and trail racing team GOLETA, Calif. (July 27, 2016) — HOKA ONE ONE®, a division of Deckers Brands (NYSE: DECK), welcomes two elite runners onto its world-class professional team and re-signs another ...read more

Screen Shot 2017-04-05 at 3.09.34 PM

HOKA ONE ONE® Announces Collaboration With Oiselle to Create Special Edition Shoe

HOKA ONE ONE will launch special edition Clayton 2 in partnership with women's running apparel brand, Oiselle, on April 6, 2017. (GOLETA, Calif.) April 6, 2017 – HOKA ONE ONE®, a division of Deckers Brands (NYSE: DECK), has announced its partnership with Seattle-based running ...read more

HOKA ONE ONE Introduces International Pro Team and Announces New Signings

EVO Time to Fly team includes veteran racers and up-and-coming talent (GOLETA, Calif.), Jan 4, 2017 — HOKA ONE ONE®, a division of Deckers Brands (NYSE: DECK), has launched the EVO Time to Fly elite team—a global, multi-discipline team that includes a cross-section of ...read more

Aggies Logo

HOKA ONE ONE Announces Aggies Running Club Sponsorship

The historic running club and fast-growing running shoe brand share many of the same roots, and both have big goals for 2017 and beyond GOLETA, CALIF. (Feb. 28, 2017) —HOKA ONE ONE®, a division of Deckers Brands (NYSE: DECK), has partnered with the Aggies Running Club through ...read more

Mike-McManus

Michael McManus Joins HOKA ONE ONE as Senior Sports Marketing Manager

Lifelong runner and industry vet to lead world-class athlete roster GOLETA, CALI. (June 16, 2016) — HOKA ONE ONE® (a division of Deckers Brands NYSE: DECK; HOKAONEONE.com) welcomes Michael McManus as its senior sports marketing manager. A devotee to the sport and spirit of ...read more

Postal Nationals

HOKA ONE ONE Postal Nationals Launches 2016 Season

HOKA ONE ONE Postal Nationals Launches 2016 Season Third annual national competition revives spirited U.S. running tradition GOLETA, CALIF. (August 23, 2016) — HOKA ONE ONE®, a division of Deckers Brands (NYSE: DECK), Postal Nationals competition registration opens on August 23, ...read more