Grassroots Outdoor Alliance Names Marketing Coordinator

The Grassroots Outdoor Alliance has hired a new Marketing Coordinator to add to its team in Asheville, NC.
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The Grassroots Outdoor Alliance has hired a new Marketing Coordinator to add to its team in Asheville, NC. Tyler Donaldson joins Grassroots from Third Screen Media, a leader in mobile advertising based in Boston, MA. Donaldson comes to the group with a background in online media, marketing and outdoor retail. His impressive resume spans from early days of online media at Africana.com (now BlackVoices.com) a Time Warner Property, to affiliate marketing at Commission Junction, and outdoor retail at Eastern Mountain Sports.

His experience in marketing and retail will help bring a fresh perspective to the outdoor retail group. Donaldson will be responsible for Marketing, Branding, Public Relations and Website Management. A native of Northern New York, Donaldson holds a Bachelor's Degree from High Point University and a Graduate Certificate from UMASS Boston.

“I've been an avid outdoorsman since childhood and I am excited to blend my strengths in business with my love of the outdoors, “ Donaldson says. “I believe in the power of independent business and see potential to grow the mission and business of Grassroots and their members.”

Dave Matz, Grassroots President, says, “We are excited to have Tyler take over our marketing and public relations efforts. It is great to have new ideas to blend with our current promotions.”

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