Grassroots Outdoor Alliance Names Marketing Coordinator

The Grassroots Outdoor Alliance has hired a new Marketing Coordinator to add to its team in Asheville, NC.
Author:
Updated:
Original:

The Grassroots Outdoor Alliance has hired a new Marketing Coordinator to add to its team in Asheville, NC. Tyler Donaldson joins Grassroots from Third Screen Media, a leader in mobile advertising based in Boston, MA. Donaldson comes to the group with a background in online media, marketing and outdoor retail. His impressive resume spans from early days of online media at Africana.com (now BlackVoices.com) a Time Warner Property, to affiliate marketing at Commission Junction, and outdoor retail at Eastern Mountain Sports.

His experience in marketing and retail will help bring a fresh perspective to the outdoor retail group. Donaldson will be responsible for Marketing, Branding, Public Relations and Website Management. A native of Northern New York, Donaldson holds a Bachelor's Degree from High Point University and a Graduate Certificate from UMASS Boston.

“I've been an avid outdoorsman since childhood and I am excited to blend my strengths in business with my love of the outdoors, “ Donaldson says. “I believe in the power of independent business and see potential to grow the mission and business of Grassroots and their members.”

Dave Matz, Grassroots President, says, “We are excited to have Tyler take over our marketing and public relations efforts. It is great to have new ideas to blend with our current promotions.”

Related

Rock/Creek named Grassroots Outdoor Alliance 2011 "Retailer of the Yea

Today, Rock/Creek is proud to announce its selection as “Retailer of the Year” by the Grassroots Outdoor Alliance. Grassroots Outdoor Alliance is a group of independent outdoor shops dedicated to the quality of the outdoor enthusiast's experience and sustainability of the ...read more

Grassroots Outdoor Alliance Welcomes The Outside World

Grassroots Outdoor Alliance is pleased to announce that The Outside World has joined our organization as our 37th retail member. In 2003, The Outside World opened their first flagship store in Dawsonville, GA, just south of the North Georgia Mountains. Offering not only the best ...read more

Grassroots Outdoor Alliance Welcomes Icebreaker as a Vendor Partner

Grassroots Outdoor Alliance is pleased to announce that Icebreaker® Nature Clothing has joined our organization as a Vendor Partner.Launched in 1994, Icebreaker was the first company in the world to develop a merino fibre layering system for the outdoors. It was also the first ...read more

Mountain High Outfitters Joins Grassroots Outdoor Alliance

Grassroots Outdoor Alliance is pleased to announce that Mountain High Outfitters, based in Birmingham, Alabama, has joined our organization as it’s 35th member. Mountain High Outfitters originated in 1999 from the opportunity to take a fledgling outdoor retailer at the Riverchase ...read more

Grassroots Outdoor Alliance Continues to Grow in 2008

The Grassroots Outdoor Alliance Membership has been on the move throughout 2007-2008. The group has been adding new retailers, and Members have been building and renovating new stores and distribution centers. In 2007 a number of retailers opened Green Building Locations, notably ...read more

Catch The Grassroots Outdoor Alliance’s Early Show

ASHEVILLE, NC– The Grassroots Outdoor Alliance, a group of independent outdoor shops dedicated to the sustainability of the specialty outdoor channel and the quality of the outdoor enthusiast's experience, will kick off its annual Early Show on June 11th.Historically, the Early ...read more

Grassroots Outdoor Alliance & Columbia Inaugural Belay Program

Grassroots Outdoor Alliance (GOA) and Columbia Sportswear Company (CSC) are proud to recognize dynamic local conservation projects and people who share our passion for the outdoors through the launch of the CSC/GOA Belay Program.GOA and CSC share a mission of promoting long-term ...read more

Superfeet Joins Grassroots Outdoor Alliance as a Vendor Partner

Grassroots Outdoor Alliance is pleased to announce that Superfeet® has joined our organization as a Vendor Partner.Superfeet Worldwide Inc. is a premium industry leading insole designer and manufacturer. Superfeet began back in the mid-70s as the Sports Division of one of the ...read more

NRS Joins Grassroots Outdoor Alliance as a Vendor Partner

Grassroots Outdoor Alliance is pleased to announce that NRS (Northwest River Supplies) has joined our organization as a Vendor Partner.Established in 1972 with $2000, a Garage, and a Dream, NRS Founder Bill Parks started one of the best businesses in the world to supply paddle ...read more