For Immediate Release
Contact: Jaime Eschette
Phone: 800-433-2537 x 178
Give Trash A Chance With Teva Curbside Collection Made With PCR Materials
Goleta, CA (October 9, 2007) â€“ Leading outdoor footwear manufacturer, Teva (a division of Deckers Outdoor Corporation NASDAQ: DECK) is proud to be planting the seeds of change in the manufacturing of their footwear by utilizing post-consumer recycled materials in their new Curbside Collection.
In Fall 2007, highlights of this new collection include outsoles made from 50% recycled car tires and factory scrap rubber and shoe linings made from recycled PET found in clear plastic bottles. Teva is excited to have created a platform within their bigger collection to test, research and develop new environmental materials and techniques. As the knowledge of environmentally responsible materials grows within the industry, they will continue to expand the use of these materials in Teva products without sacrificing the performance, comfort or durability that has been the foundation of the brand for over 20 years.
â€œHere at Teva we are committed to building performance based outdoor footwear that you can depend on.â€ Says Patrick Anderson, Teva Product Line Manager â€œIn the process, we are also making choices to lessen our impact on the environment in which we play. We know that every effort, be it big or small, helps to plant the seeds of a brighter future.â€
In addition, Teva shoeboxes are post-consumer recycled and printed using soy-based inks, which are gentler on the environment than traditional printing processes. They have also taken steps in their packaging to eliminate unnecessary hangtags, have made the switch to PLA based sandal hangers and substantially reduce packaging waste by shipping some of their product in biodegradable PLA (corn starch based) "bio-bags" rather than boxes- each season saving over a million petroleum based bags from entering the landfill.
Teva has had a strong connection with the environment since their inception in the Grand Canyon back in 1984. The Teva name itself is a Hebrew word which means Nature. Thinking of the environment has always been a part of their culture and they support such organizations as American Whitewater (www.americanwhitewater.org), Waterkeeper Alliance (www.waterkeeper.org) and the Conservation Alliance (www.conservationalliance.com). Most recently, they have joined forces with Soles4Souls (www.soles4souls.org) on a "Million Pair March" to collect new or used footwear for communities in need, thus continuing the life cycle of a pair of shoes beyond their typical point.
For more information on Teva products, please contact Jaime Eschette at 800-433-2537 x178 or via e-mail at firstname.lastname@example.org.
Deckers Outdoor Corporation (NASDAQ: DECK) builds niche products into global lifestyle brands by designing and marketing innovative, functional and fashion-oriented footwear, developed for both high performance outdoor activities and everyday casual lifestyle use. The Company's products are offered under the Teva, Simple and Ugg brand names.