Gazelle Bikes Bolsters Sales and Marketing Teams in United States

Brand Looks to Expand in Other Key Markets
Publish date:

Santa Cruz, CA - March 29, 2018 

Gazelle Bikes

Gazelle Bicycles continues to bolster US efforts with the hiring of new sales organizations and marketing support. The company has announced the addition of five independent sales organizations in the western U.S: Axis Sports Group and Norcal Sports Group in Southern and Northern California, Brad Barber in Colorado, and Dean Kuzara and Aaron Malone dividing the Pacific Northwest.

With the organizational announcement earlier this year regarding the hiring of GPM Sports Group, Tifosi Sales, and The Mansfield Group in the eastern United States, Gazelle Bicycles now has 35 independent sales agencies representing the brand throughout the United States, with additional expansion goals set for Texas, Oklahoma, Louisiana, Utah and Montana.

In addition, Gazelle Bicycles has contracted Benny Cruickshank of Be Courteous Communications to support marketing strategy and deployment. Cruickshank will be developing key brand stories and communications, directing digital marketing efforts, managing copywriting, and spearheading PR and media communications.

“This is an extremely exciting and rewarding time for Gazelle Bicycles.” Said Ewoud van Leeuwen, the manager of Gazelle North America. "We’ve established a solid team that has built the strategic groundwork to have a successful 2018 and beyond. We’re in a tremendous position to serve our retail partners and customers in the best possible way.”

The Dutch brand is 125 years old. It is owned by Pon Holdings, the parent of Cervélo, Focus and Santa Cruz. Pon has a portfolio of brands focused on the e-bike, including Gazelle, Faraday, Focus and Kalkhoff.


Gazelle’s history is very much the history of the bicycle as a popular means of urban transportation. Their original Dutch style comfort bike won over the hearts of the Netherlands 125 years ago and their continued design and technology have people all over the world falling in love today. Today, Gazelle remains at the forefront of invention to make cycling more enjoyable and accessible. Gazelle is an integral part of Dutch cycling heritage and have kept in cadence with today’s global innovation with their new line of electric bikes. Gazelle has positioned themselves as the benchmark for urban mobility - traditionally and contemporarily. Learn more at


Gazelle Bikes Bolsters Sales and Marketing Teams in United States


Gazelle Bikes Expands Sales Team and Hires Jim Mercier as Eastern Regional Sales Manager

SANTA CRUZ, CA. – Gazelle Bikes, the 125-year-old Dutch brand, has bolstered its Sales Management team with the hiring of Jim Mercier as Eastern Regional Sales Manager to help meet the increased demand and growth goals of their line of electric bikes. With more than 30 years’ more

Atomic and Salomon bolster marketing department in the United States

Newly-appointed marketing manager will drive brand initiatives and increase awareness Ogden, UT - June 22, 2015 - Atomic and Salomon, leaders in ski industry innovation and performance, are proud to announce the appointment of Nick Castagnoli as the new North American regional more

Sierra Designs

Sierra Designs Bolsters Team with Key New Hires

Boulder, Colo. - April 9, 2018  Sierra Designs, the Colorado-based brand known for innovative outdoor products, continues its announced initiative to build a highly focused team in all disciplines with several recent hires. The new team members bring vast experience and more

Cityzen T10 Speed

Gazelle Rethinks Cycling with Launch of Class-3 CityZen T10 Speed

Santa Cruz, California – Gazelle Bikes, the 125-year-old brand that is synonymous with Dutch cycling culture, has launched the CityZen T10 Speed to the US electric bike market. Designed for the rider looking to reach their destination at lightning speed and with minimum effort, more

Black Diamond Bolsters Marketing, Design and Sales Teams

Black Diamond Equipment Ltd., a global leader in climbing, ski and backcountry gear, announced today the hiring of Adam Chamberlain as Marketing Brand Manager, Nathan Kuder as Softgoods Category Manager and Steve Kropf as the Rockies region Sales Representative for its Ski and more

Be Courteous Communications logo

Cruickshank Launches Marketing Communications Agency, Be Courteous Communications

Portland, Oregon - February 21, 2018  PORTLAND, OREGON – Experienced marketing professional from the cycling, outdoor, and spowsports industries, Benny Cruickshank has formed and launched a new marketing communications agency, Be Courteous Communications. The agency’s first more

Oboz Marketing Team Grows with Judd Salvas on Board as Marketing Manager

Oboz Footwear’s marketing team has grown with the addition of Judd Salvas in the newly created position of Marketing Manager. Salvas started his new job in March. “Salvas has a rich, unique and diverse experience base,” said Christian Mason, Vice President of Sales and more

BULLS Bikes Arrives in United States

Bulls Bikes USA opened today for business in the U.S., bringing to the American cycling community German engineering and a wide array of outstanding bikes at an affordable price. Founded in Germany in 1994, Bulls offers a diverse selection of bicycles including mountain bikes, more

SUGOI Bolsters Sales Force

Vancouver, BC – November 25, 2008 –- SUGOI Performance Apparel, a division of Dorel Industries (TSX: DII.B, DII.A), today announced that Hartford Sales Group, Pursuit Brand Equity Group and Holly Wiesman will represent SUGOI. The Hartford Sales Group, managed by Agency more