Gazelle Bikes Bolsters Sales and Marketing Teams in United States

Brand Looks to Expand in Other Key Markets
Publish date:

Santa Cruz, CA - March 29, 2018 

Gazelle Bikes

Gazelle Bicycles continues to bolster US efforts with the hiring of new sales organizations and marketing support. The company has announced the addition of five independent sales organizations in the western U.S: Axis Sports Group and Norcal Sports Group in Southern and Northern California, Brad Barber in Colorado, and Dean Kuzara and Aaron Malone dividing the Pacific Northwest.

With the organizational announcement earlier this year regarding the hiring of GPM Sports Group, Tifosi Sales, and The Mansfield Group in the eastern United States, Gazelle Bicycles now has 35 independent sales agencies representing the brand throughout the United States, with additional expansion goals set for Texas, Oklahoma, Louisiana, Utah and Montana.

In addition, Gazelle Bicycles has contracted Benny Cruickshank of Be Courteous Communications to support marketing strategy and deployment. Cruickshank will be developing key brand stories and communications, directing digital marketing efforts, managing copywriting, and spearheading PR and media communications.

“This is an extremely exciting and rewarding time for Gazelle Bicycles.” Said Ewoud van Leeuwen, the manager of Gazelle North America. "We’ve established a solid team that has built the strategic groundwork to have a successful 2018 and beyond. We’re in a tremendous position to serve our retail partners and customers in the best possible way.”

The Dutch brand is 125 years old. It is owned by Pon Holdings, the parent of Cervélo, Focus and Santa Cruz. Pon has a portfolio of brands focused on the e-bike, including Gazelle, Faraday, Focus and Kalkhoff.


Gazelle’s history is very much the history of the bicycle as a popular means of urban transportation. Their original Dutch style comfort bike won over the hearts of the Netherlands 125 years ago and their continued design and technology have people all over the world falling in love today. Today, Gazelle remains at the forefront of invention to make cycling more enjoyable and accessible. Gazelle is an integral part of Dutch cycling heritage and have kept in cadence with today’s global innovation with their new line of electric bikes. Gazelle has positioned themselves as the benchmark for urban mobility - traditionally and contemporarily. Learn more at


Gazelle Bikes Bolsters Sales and Marketing Teams in United States