G3 Wants to See Some Skin

Get creative with how you use your G3 skins, post photos and win.

Vancouver, BC– Climbing skins usually function best on the bottom of your skis, but they have many alternative uses outside of skiing. Have you ever found yourself waxing your back hair, covering up, or getting your car unstuck from a snow bank with a little help from your climbing skins? Well, G3 and Powder Magazine would love to see you putting your G3 skins to good use with the 2013 G3 Show Skin Photo Project.

“Over the years we’ve had G3 fans who’ve sent us photos of skins serving other purposes besides traveling uphill on snow, which is how we came up with the idea for this contest. This is a good opportunity to gain traction – pun intended – for G3’s new HighTraction Skins, ” said Gord Bailey, VP of Sales and Marketing for G3. “We’re really excited to see how our skins will be used. With the social media and creative aspect of this campaign, we expect to get some great submissions.”

From January 1st to February 28th participants can post photos via Twitter, Instagram or Facebook with the #G3ShowSkin tag, or just e-mail photos to showskin@genuineguidegear.com.

Throughout the project, the gang at G3 and Powder Magazine will periodically choose their favorite posts and hook that participant up with a piece of G3 gear, such as G3’s Love Gloves, Bonesaw, Rutschblock Cord, G3 toque, Glue Renew or Utility Straps. On February 28th one lucky skinner will walk away with G3’s new High Traction Climbing Skins, a G3 SpeedTECH 190 Probe and G3 SpadeTECH Shovel. So get out there, get creative and show us some skin!

About G3

Based in Vancouver, B.C., G3 Genuine Guide Gear is manufacturer of industry-leading gear for backcountry skiing. It has been making avalanche safety equipment since 1995. The G3 product line includes skis, splitboards, alpine-touring and telemark ski bindings, climbing skins, avalanche shovels, probes and other ski accessories. G3 was founded on the principle that gear built for backcountry guides should be manufactured to the highest standards, which has helped the company gain a reputation as an industry innovator. For more information, visit www.genuineguidegear.com or like us on Facebook at www.facebook.com/genuineguidegear.


For 41 years, POWDER, The Skier's Magazine, has been produced by and for those who embrace skiing, and is developed through a collective love of two things: good skiing and good magazines. Since it's inception in 1972, the strength of the POWDER title has been based on authenticity, experience, and respect for its readers—the most passionate, dedicated, and loyal in the sport. POWDER is part of Source Interlink Media's Grind Media that reaches more than 10 million active sports enthusiasts through an integrated network of magazines, online properties, events and television programming. For more information, please visit www.powder.com.



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