G3 Hires Sepp Stenger To Head European Sales And Marketing

Ski industry veteran Sepp Stenger will join G3 Genuine Guide Gear to head the company’s European sales and marketing efforts.

NORTH VANCOUVER, BRITISH COLUMBIA - Ski industry veteran Sepp Stenger will join G3 Genuine Guide Gear to head the company's European sales and marketing efforts. Stenger will officially begin working with G3 on November 1, 2006.

As a long time member of the European ski and snowboard industry, Stenger brings over 12 years of marketing and product promotion experience to his new position, as well as a deep knowledge of the European snow sports marketplace.

“As G3's European presence has grown, it's become increasingly important for us to hire an experienced individual to head our European business interests,” said Oliver Steffen, president of G3. “We're looking forward to working with Sepp and I'm sure his talents and proven track record will be a great asset to our success in Europe.”

Stenger's job description will cover a broad range of responsibilities, including sales and sales team management, marketing, event promotion, distributor relations and assistance with European-focused product development.

Prior to his hiring by G3, Stenger held several positions in the European snow sports arena, including Head of Exports at Mammut Sports Group in Switzerland (2006), Sales Manager and Customer Relations expert with Völkl International in Switzerland (2002-2005), and the Marketing and Business Manager with Adidas-Salomon in Germany (1996-1998).

“I'm looking forward to joining the team,” said Stenger. “G3 has a reputation for creating some of the finest backcountry ski equipment in the business and I believe my skills and experience will help to grow their European presence.”

About G3 Genuine Guide Gear

Blending a tradition of innovation with a passion for performance, G3 Genuine Guide Gear creates backcountry ski equipment for guides and avalanche professionals. At G3, everything we do is focused on getting more enjoyment from the outdoor experience. We are relentless in our pursuit of design excellence, quality engineering, and rigorous testing. Expect more with G3.
For more information, please visit www.genuineguidegear.com.

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+49 / (0) 89 / 30 76 66-3, t.gottbrath@k-g-k.com.

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