Farm to Feet names sock for The Conservation Alliance

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Mt. Airy, North Carolina, (FOR IMMEDIATE RELEASE)— Farm to Feet, makers of 100% American socks, has named one of its lead models for Fall 2014 after The Conservation Alliance’s hometown of Bend, OR. Farm to Feet will donate a portion of sales from the sock to the organization that engages outdoor industry companies to protect wild places for their habitat and recreation values.

“All of our socks are named after locations associated with our supply chain or a valued business

partner. We are proud to add The Conservation Alliance and Bend to the list of towns we celebrate,” said David Petri, Farm to Feet vice president of marketing. “The work that The Conservation Alliance does ensures that generations to follow will be able to enjoy the wild places that we cherish.”

Packaging of the medium weight crew sock in Farm to Feet’s new stylized traditional hiking construction will feature Conservation Alliance’s Executive Director John Sterling on the men’s style, and the organization’s Program Director Serena Bishop Gordon on the women’s.

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“We are honored and thankful to have one of Farm to Feet’s wonderful socks named for us,” said Sterling. “Their contributions will help us to continue our work of protecting North America’s wild places for their habitat and recreation values.”

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The Bend socks will retail for $19 with a percentage of sales benefiting The Conservation Alliance.

During the Outdoor Retailer Winter Market in Salt Lake City, UT, Farm to Feet will be selling the socks from 3 to 6pm in its booth (BR409) for $5 with all proceeds going to The Conservation Alliance.

The Farm to Feet Bend sock and the rest of its Fall 14 collection of hiking, everyday, and sporting socks will be available at specialty outdoor retailers nationwide in the late summer of 2014.

ABOUT FARM TO FEET

Farm to Feet™ is committed to the single, simple goal of creating the world’s best wool socks by exclusively using an all-American recipe: US merino, US manufacturing, and US workers. With its supply chain completely within the U.S., Farm to Feet is able to ensure the highest quality materials and end products, while having as little impact on the environment as possible. Once the wool is grown and sheared in the Rocky Mountains, the remaining processes take place within 300 miles of its sustainability-focused knitting facility in Mt. Airy, NC. All Farm to Feet socks feature seamless toe closures, a comfort compression fit from the top through the arch, and superior cushioning for ultimate performance and comfort. Learn more at www.farmtofeet.com and join us on Facebook.

ABOUT CONSERVATION ALLIANCE

The Conservation Alliance is an organization of outdoor businesses whose collective contributions support grassroots environmental organizations and their efforts to protect wild places where outdoor enthusiasts recreate. Alliance funds have played a key role in protecting rivers, trails, wild lands and climbing areas.

Membership in the Alliance is open to companies representing all aspects of the outdoor industry, including manufacturers, retailers, publishers, mills and sales representatives. The result is a diverse group of businesses whose livelihood depends on protecting our natural environment.

Since its inception in 1989, the Alliance has contributed more than $12.6 million to grassroots conservation groups. Alliance funding has helped save more than 42 million acres of wild lands; protect 2,748 miles of rivers; stop or remove 25 dams; designate five marine reserves; and purchase nine climbing areas. For complete information on The Conservation Alliance, see www.conservationalliance.com.

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