Londonderry, NH (July 19, 2018) – ECCO, the leading family-owned global footwear brand, proudly introduces new additions to the multi award-winning Outdoor collection at the upcoming Summer Market Outdoor Retailer trade show (booth #42007), July 23-26, 2018, in Denver, CO. Continuing to bring the idea of ‘urbanization’ to market with the introduction of footwear styles that perform like outdoor footwear while maintaining a contemporary, on-trend styling that really stands out on shelf, ECCO Outdoor marries their materials expertise with masterful, trend-setting design.
“No longer looking for highly specific, single-use items, consumers demand products that offer the versatility that their lifestyles and interests require – especially from everyday necessities like apparel and footwear. With our successes in the lifestyle and fashion markets, ECCO Outdoor is taking those best practices and combining with the innovations and high-performance technologies and materials needed for the outdoors,” explains Thomas Dixon, Product Manager for Golf and Outdoor at ECCO Americas. “The spring 2019 collection is bringing some of the biggest advancements in leather and styling to a more active lifestyle consumer, and based on early retailer conversations, we believe they’ll be enthusiastically received for the upcoming season.”
Fresh off the heels of its fourth industry award, appointed by OutDoor during the June 2018 show, the styling and technologies of the wildly successful ECCO EXOSTRIKE™ are now available in a new silhouette with the ECCO OMNI-VENT. A new fast hybrid sneaker that bridges the gap between relaxed, athleisure shoes and more traditional outdoor footwear, the ECCO OMNI-VENT features the high-end, high-performance materials in the uppers of the two different editions. While the Nappa Edition (MSRP $200) is fashioned from a soft, full-grain, calf nappa leather, the DYNEEMA™ Edition (MSRP $250) is made from inside-out DYNEEMA® BONDED LEATHER by ECCO.
Air channels in the midsole, working in combination with the GORE-TEX® SURROUND® technology, enhance the air flow for an extraordinary breathable shoe to keep the foot cooler, drier and more comfortable. Reinterpreted to give those air-channels a more rugged appearance and enhancing the shoe’s athletic styling, excess heat and moisture can escape not only through the bottom but also the perforations in the upper.
As the fifth largest leather provider in the world, ECCO is forever pushing the development of designs, technologies and materials. The global industry’s first transparent leather – ECCO APPARITION – is featured in the limited-edition spring 2019 ECCO BIOM C APPARITION (MSRP $350). From toe to heel, almost every aspect of this sneaker is innovative, including the BIOM® technology, inspired by barefoot runners, which activates the foot’s natural systems for shock absorption and motion. With a subtle ghostlike appearance, ECCO APPARITION Leather adds to the sneaker’s futuristic, sport aesthetic. And when coupled with the comfort of FLUIDFORM™ Comfort Technology which delivers a modern balance of rebound and cushioning, the ECCO BIOM C APPARITION is perfect for exploring a new city or speeding along an off-road trail.
A sleek, minimalist design along with the choice of style and closure options – three-strap hikable version or one-strap water sandal – the ECCO X-TRINSIC is designed to appeal to a more style-conscious consumer who still demands performance. To keep feet and toes protected from the elements, the ECCO X-TRINSIC has a pronounced, anatomic footbed and a durable rubber outsole with multidirectional FLEX GROOVES, to improve grip and flexibility in all weather conditions. DYNEEMA® BONDED LEAHTER by ECCO is used, inside-out, for a premium look and incredibly high strength-to-weight ratio (MSRP $170) while the YAK Edition (MSRP $120) showcases an embossed nubuck, textured surface. To round-out the collection, the Textile Edition (MSRP $110) provides a sporting synthetic textile material chosen for its quick-dry and quick-grain properties.
These new spring 2019 silhouettes, along with the remainder of the Outdoor Collection, can be seen on display at the upcoming Summer Market Outdoor Retailer, as well as FNPlatform and FFANY trade shows.
ECCO is one of the world’s leading shoe brands combining style and comfort. ECCO’s success is built on products with a great fit and top-quality leathers. ECCO owns and manages every aspect of the value chain from tanneries and shoe manufacturing to wholesale and retail activities. ECCO’s products are sold in 88 countries from over 2,000 ECCO shops and more than 14,000 sales points. ECCO is family-owned, founded in Denmark in 1963, and employs more than 20,000 people worldwide. www.ecco.com