WEST LEBANON, N.H. – Jan. 21, 2020 – Nordica USA today announced details about its completely redesigned 2020-21 Santa Ana women’s all mountain ski collection. The line embraces new constructions, shapes, and sizes, with the most notable innovation Nordica’s new Terrain Specific ...read more
WEST LEBANON, N.H. – Oct. 17, 2019 – Legacy ski brand Nordica today announced the debut of season one of “It’s Family Time”, a series of five short videos featuring skiing, families, and how the sport creates memories and bonds that last a lifetime. Each episode in the series is ...read more
IDSTEIN, Germany – Oct. 2, 2019 – Germany-based outdoor outfitter Jack Wolfskin today announced its 2019 snow sports collection is now arriving at North American specialty retailers. The collection, along with the company’s JW Pack and Go, JW 365, Active Outdoor, and Everyday ...read more
WEST LEBANON, N.H. – Sept. 24, 2019 – It’s official. The embargo has been lifted and Nordica announces the newest ski in its all mountain men’s ski line, the Enforcer 104 Free, has earned one of Outside Magazine’s “Gear of The Year” awards for the 2019-2020 season. “It is an ...read more
IDSTEIN, Germany – May 8, 2019 – Jack Wolfskin’s Spring Summer 2019 collection of clothing, footwear, packs, sleeping bags, and tents is now arriving at retailers. The line is notable because it sets benchmarks for sustainability and resource protection among outdoor ...read more
LONG BEACH, Calif. – Dec. 20, 2018 – ACT Lab, the independent ISO 17025 accredited laboratory that conducts safety and compliance testing for the motorcycle, bike and outdoor industries, has earned a repeat 5-year contract from the National Highway Transportation Safety ...read more
Batch Bicycles Debuts New Line of Bicycles and Reveals its ‘Batch Approach’ Specialty Retail Business Model RENO, Nev. – Sept. 19, 2018 – Batch Bicycles, a new brand serving specialty retailers in the United States, debuted its line of bicycles at Interbike Marketweek 2018, North ...read more
ST. LOUIS – July 18, 2018 – Popticals, makers of high-performance sunglasses with an innovative compact design, will debut two new models, the Poptrail and Popedge, at Outdoor Retailer Summer Market next week in Denver, Colorado. Both models will be available for shipment ...read more
WEST LEBANON, N.H. – June 1, 2018 – Nordica today announced signing three new FIS Alpine World Cup athletes, swiss racers Marc Rochat and Justin Murisier, and Slovenian speed expert Boštjan Kline. They join the company's Dobermann World Cup team including German national team ...read more
LOS ANGELES, Calif. - May 25, 2018 - The California Coast Classic Bike Tour (CCC) presented by Amgen, an 8-day flagship fundraising ride for the Arthritis Foundation, today announced the route for its 2018 edition, which will cover 575 miles from San Francisco to Los Angeles this ...read more
WEST LEBANON, N.H. – April 26, 2018 – This month Nordica was awarded one of the prestigious Red Dot Awards for its Promachine 130, an all-mountain performance ski boot launched at the OR + Snowshow in January this year. The Red Dot Design Award, a renowned international design ...read more
ST. LOUIS – April 25, 2018 – Backpacker Magazine kicks off its 18th annual Get Out More Tour April 25 at the North Country Trail Association’s celebration in Hocking Hills, Ohio, and performance eyewear company Popticals joins the 200-day tour as a first-time, official eyewear ...read more
Schwinn Signs First-ever National Bicycle Sponsorship of Team In TrainingMadison, Wis. – March 13, 2008 – Schwinn Bicycles, America's most recognized bicycle brand, today announced the signing of a partnership with The Leukemia & Lymphoma Society's Team In Training (TNT), the ...read more
