LAKE OSWEGO, Ore., June 5, 2019 – For 40 years, Yakima has built its reputation as the global leader in vehicle racks by providing innovative and reliable cargo solutions for outdoor enthusiasts of all kinds. For Fall 2019, the brand is excited to announce its long-anticipated entry into the recreational fishing market, with three all-new rooftop fishing rod holders. Also debuting in Fall 2019 is LockNLoad, a platform roof rack and accessories collection that will appeal to overlanders and weekend warriors, alike.
The new products will be introduced at Outdoor Retailer Summer Market (booth #42019-UL), June 18–20, in Denver, Colo. (To book an appointment at Outdoor Retailer to see the new products firsthand, please contact John Taranto at the information below.)
The Fish Collection
The new line of rod holders consists of three products. The DoubleHaul is a premium, precision-designed rod carrier made specifically for fly and spey rods. The TopWater is a purpose-built storage box for conventional rods and reels with room for tackle and other gear. The ReelDeal is a simple and economical solution for transporting up to eight fully rigged rods on any style of roof rack.
“With 49 million anglers in the United States, many of whom are already Yakima consumers, it only made sense to bring our expertise in cargo management to the world of fishing,” said Garrett Barnum, Category Director – Top of Car, Truck, Camp. “However, this was never going to be an ‘us too’ play. Instead, we’ve gone all-in right out of the gate, with three smartly designed and well-built products for a wide range of anglers.”
Born and rigorously tested in the Australian Outback, the new LockNLoad Heavy Duty Platform Roof Rack combines smart looks and even smarter engineering for hauling overlanding equipment as far off road as your vehicle will take you. LockNLoad accessories include side rails, a bracket for mounting lights, a high-lift jack holder, a spare tire holder and more. The LockNLoad system offers tremendous utility beyond the overland market, though. With its side-to-side slats, it’s perfectly suited for hauling bikes, boats, boards, and skis, too.
“The LockNLoad platform racks represent a natural extension of Yakima’s existing rooftop offerings,” said Barnum. “With adventurers going farther and farther off the grid, we’re able to provide them the versatility they demand with this low-profile roof rack and line of rugged accessories. At the same time, LockNLoad will also appeal to those simply looking to haul their favorite gear to the trail, mountain, or coast.”
The new fishing rod carriers and LockNLoad platform rack and accessories will be available at retail and on Yakima.com in August
Designed with avid flyfishers in mind, the DoubleHaul offers superior protection for up to four fly rods or two fly rods and two spey rods. The DoubleHaul accommodates rods up to 10 feet in length and most reels up to size 12. The best part? Rods can be stored fully strung up for fast and easy access. The four aluminum rod tubes that comprise the carrier each contain a plastic sleeve to securely hold a fly rod and prevent wear and abrasion on the blank and guides. Felt padding prevents marring on the reels, and the reel box features a Yakima SKS lock for worry-free security. The DoubleHaul easily mounts to any vehicle crossbars with its tool-free, low-profile universal mounting hardware, and the carrier can be configured to half its length for smaller vehicles. MSRP: $699
The super-versatile TopWater is easily mounted to a roof rack or trailer for on-the-go access to as many as eight fully rigged baitcasting and spinning rods up to 8 feet in length (or 20 bare rods). The TopWater keeps rods and reels secure and organized during transit thanks to protective foam pads and rubber straps that ensure everything stays in place. Additional space under the rods accommodates low-profile tackle boxes and other gear. The durable hard-plastic shell features Carbonite, the industry-proven, American-made material used in Yakima’s SkyBox products. With a Yakima SKS lock included, the TopWater is equipped to keep cargo secure. As with the DoubleHaul, the TopWater is compatible with any crossbar style and shape. MSRP: $549
For a simple and cost-effective way of transporting fully rigged rods to any fishing hole, look no further than the ReelDeal. This two-piece rod carrier features tool-free mounting to any roof rack, including factory and aftermarket racks. The included Yakima SKS locks secure the rods and rack to the vehicle and opens from the side for easy access to up to eight rods. Full-length rubber padding securely holds and protects rods during transit. MSRP: $169
Bringing versatility and customization to far-flung adventures and weekend trips alike, the all-new LockNLoad platform rack was conceived by Yakima’s team in Australia and torture tested for months in the extreme conditions of the Outback. Its low-profile design with side-to-side slats enables it to haul anything from a rooftop bike or ski rack to jerry cans or a rooftop tent; a series of accessories allow the user to truly maximize the rack’s utility. The LockNLoad is built to last with corrosion-resistant aluminum construction and powder coating for durability and style. The LockNLoad is available in six different sizes with load ratings of 165 to 440 pounds depending on the vehicle. MSRP: $699–$949
Additionally, Yakima will preview its Spring 2020 collection at Outdoor Retailer, which includes innovative new bike products and a collection of premium rooftop cargo boxes.
A pioneer in vehicle racks and cargo management solutions since 1979, Yakima is known for its rugged and dependable products. Built for a wide variety of recreationists, Yakima products embody the company’s commitment to quality and safety and its passion for the outdoors. Yakima Products, Inc. is headquartered outside of Portland, Oregon. For more information, visit www.yakima.com and follow Yakima on social media: facebook.com/yakimaracks, @YakimaRacks on Instagram and Twitter, and youtube.com/yakimaproducts
Contact: John Taranto
Brothers & Company